Display device and driving method thereof

A display device, comprising:

• a display unit comprising a plurality of pixels that are contiguously arranged, each of the pixels comprising a first color subpixel at a left upper end, a second color subpixel at a left lower end, and a third color subpixel at a right side, which are arranged in an S-stripe form;
• a data converter configured to convert first color, second color, and third color unit input data portions of input data into first color, second color, and third color unit adapted data;
• and
• a driver configured to apply an image signal to the pixel based on the adapted data,
• wherein the data converter is configured to generate unit adapted data in accordance with first unit input data corresponding to a target subpixel and second unit input data corresponding to another subpixel adjacent to the target subpixel along a specific direction, the specific direction being:
• an up direction when the target subpixel is the first color subpixel;
• a down direction when the target subpixel is the second color subpixel;
• and
• a right direction when the target subpixel is the third color subpixel.