Automated highlighting of identified text

A computer-implemented method, comprising:

• receiving a user preference, the user preference selected for an individual user;
• accessing a user identified word of a plurality of user identified words, the user identified word associated with user preference and a color selected for the individual user;
• obtaining image data that includes a representation of text;
• using an object recognition algorithm to determine a recognized word represented in the image data;
• associating the user identified word with the recognized word;
• displaying the recognized word emphasized by a visual color attribute, the visual color attribute matching the color associated with the user identified word;
• and
• arranging the recognized word with respect to a plurality of recognized words, individual recognized words of the plurality of recognized words associated with individual user preferences and individual colors selected for individual users, the plurality of recognized words arranged based on the color, thereby ascertaining a group preference associated with group behavior based on the individual recognized words with respect to the plurality of recognized words.

A computing device, comprising:

• a processor;
• a camera;
• a display screen;
• and
• memory including instructions that, when executed by the processor, cause the computing device to:
• receive a user preference associated with behavior of an individual user;
• access a user identified word of a plurality of user identified words, the user identified word associated with the user preference and a color selected for the individual user;
• obtain image data that includes a representation of text;
• use an object recognition algorithm to determine a recognized word represented in the image data;
• associated the user identified word with the recognized word;
• display associated with the recognized word a visual color attribute, the visual color attribute matching the color associated with the user identified word;
• and
• arrange the recognized word with respect to a plurality of recognized words, individual recognized words of the plurality of recognized words associated with individual user preferences and individual colors selected for individual users, the plurality of recognized words arranged based on the color, thereby ascertaining a group preference associated with group behavior based on the individual recognized words with respect to the plurality of recognized words.