# US 9,870,538 B2 · Optimizing placement of advertisements across multiple platforms > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,870,538 B2 - Document ID: US9870538B2 - Status: Granted - Kind: B2 - Application number: 12/714,642 - Filed: 2010-03-01 - Published: 2011-09-01 - Granted: 2018-01-16 - Earliest claimed: 2010-03-01 - Assignees: International Business Machines Corporation - Applicants: Chen-Huan Jerry Yang - Inventors: Chen-Huan Jerry Yang - Web page: https://patentgrep.com/patent/US9870538B2 ## CPC - G06Q 10/00: Administration; Management - G06Q 30/00: Commerce - G06Q 30/0244: {Optimization} - H04N 21/4431: {characterized by the use of Application Program Interface [API] libraries} - H04N 21/4532: {involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A computer implemented method, system, and/or computer program product manage advertisement placement across disparate advertisement media platforms. The disparate advertisement media platforms are each coupled to a respective monitoring application. The monitoring applications monitor activities occurring within their respective advertisement media. Data describing the monitored activities is input to a business intelligence core. In response to one or more of the monitoring applications detecting a real-time event related to a specific subject, the business intelligence core adjusts an amount of electronic advertisement in one or more of the disparate advertising media. ## Claims ### Claim 1 A computer-implemented method of managing advertisement placement across disparate advertisement media platforms, the computer-implemented method comprising: coupling multiple disparate advertisement media platforms to respective monitoring applications; monitoring activities occurring with the respective advertisement media platforms and utilizing data from the respective monitoring applications to provide inputs to a business intelligence core; and the business intelligence core, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjusting an amount of electronic advertisement in one or more of the disparate advertisement media platforms, wherein the real-time event occurs outside of the multiple disparate advertisement media platforms. ### Claim 2 (depends on 1) The computer-implemented method of claim 1, further comprising: the business intelligence core adjusting the amount of electronic advertisement by reallocating advertisements between different media platforms from the multiple disparate advertisement media platforms. ### Claim 3 (depends on 1) The computer-implemented method of claim 1, wherein the real-time event is a news alert related to the specific subject. ### Claim 4 (depends on 1) The computer-implemented method of claim 1, wherein the disparate advertisement media platforms comprise two or more advertisement media platforms from a group consisting of a computer displaying a web page, a television station broadcasting television content, a mobile network receiver presenting mobile content, and a video on demand service receiver displaying on-demand content. ### Claim 5 (depends on 1) The computer-implemented method of claim 1, further comprising: adjusting advertisement rates in response to the real-time event that is related to the specific subject. ### Claim 6 (depends on 1) The computer-implemented method of claim 1, further comprising: the business intelligence core adjusting a real-time analytic dashboard to describe an effectiveness of adjusted electronic advertisements across the advertisement media platforms in reaching a specific demographic of users. ### Claim 7 A computer system comprising: a central processing unit (CPU), a computer readable memory, and a computer readable storage media; first program instructions to couple multiple disparate advertisement media platforms to respective monitoring applications; second program instructions to monitor activities occurring with the respective advertisement media platforms and utilize data from the respective monitoring applications to provide inputs to a business intelligence core; and third program instructions for the business intelligence core to, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjust an amount of electronic advertisement in one or more of the advertisement media platforms; and wherein the first, second and third program instructions are stored on the computer readable storage media for execution by the CPU via the computer readable memory. ### Claim 8 (depends on 7) The computer system of claim 7, wherein the real-time event occurs within one or more of the advertisement media platforms. ### Claim 9 (depends on 7) The computer system of claim 7, wherein the real-time event occurs outside one or more of the advertisement media platforms. ### Claim 10 (depends on 7) The computer system of claim 7, wherein the disparate advertisement media platforms comprise two or more advertisement media platforms from a group consisting of a computer displaying a web page, a television station broadcasting television content, a mobile network receiver presenting mobile content, and a video on demand service receiver displaying on-demand content. ### Claim 11 (depends on 7) The computer system of claim 7, further comprising: fourth program instructions to adjust advertisement rates in response to the real-time event that is related to the specific subject, wherein the fourth program instructions are stored on the computer readable storage media for execution by the CPU via the computer readable memory. ### Claim 12 (depends on 7) The computer system of claim 7, further comprising: fourth program instructions to adjust a real-time analytic dashboard to describe an effectiveness of adjusted electronic advertisements across the advertisement media platforms in reaching a specific demographic of users, wherein the fourth program instructions are stored on the computer readable storage media for execution by the CPU via the computer readable memory. ### Claim 13 A computer program product for managing advertisement placement across disparate advertisement media platforms, the computer program product comprising: a computer readable storage media; first program instructions to couple multiple disparate advertisement media platforms to respective monitoring applications; second program instructions to monitor activities occurring with the respective advertisement media platforms and utilize data from the respective monitoring applications to provide inputs to a business intelligence core; and third program instructions for the business intelligence core to, in response to one or more of the monitoring applications detecting a real-time event related to a specific subject, adjust an amount of electronic advertisement in one or more of the advertisement media platforms, and wherein the first, second and third program instructions are stored on the computer readable storage media. ### Claim 14 (depends on 13) The computer program product of claim 13, wherein the real-time event occurs within one or more of the advertisement media platforms. ### Claim 15 (depends on 13) The computer program product of claim 13, wherein the real-time event occurs outside one or more of the advertisement media platforms. ### Claim 16 (depends on 13) The computer program product of claim 13, wherein the disparate advertisement media platforms comprise two or more advertisement media platforms from a group consisting of a computer displaying a web page, a television station broadcasting television content, a mobile network receiver presenting mobile content, and a video on demand service receiver displaying on-demand content. ### Claim 17 (depends on 13) The computer program product of claim 13, further comprising: fourth program instructions to adjust advertisement rates in response to the real-time event that is related to the specific subject, wherein the fourth program instructions are stored on the computer readable storage media. ### Claim 18 (depends on 13) The computer program product of claim 13, wherein the first, second and third program instructions are provided by a service provider to a customer in an on-demand basis.