Dynamic logo projection system and method of using the same

A vehicle comprising:

• a body having a door;
• road wheels in contact with a road surface;
• and
• a system operable for dynamically projecting a logo onto the road surface, wherein the system includes:
• a light source configured to emit light toward the road surface proximate the door;
• a plurality of rotatable lenses positioned between the light source and the road surface, the lenses being circular discs or plates each having a painted, etched, or plated surface forming opaque portions, and each lens including multiple transparent portions configured to permit some of the emitted light to pass therethrough in a corresponding light pattern, wherein each of the corresponding light patterns forms a different constituent part of the logo;
• an actuator operable for individually rotating the lenses with respect to the emitted light in response to a projection control signal to thereby cause projection of the logo onto the road surface;
• and
• a controller programmed to detect a predetermined condition, and to generate the projection control signal in response to detection of a predetermined condition, wherein the projection control signal commands a positioning of each of the lenses according to a calibrated sequence such that the logo is progressively constructed from the constituent parts and projected onto the road surface in different stages over a calibrated duration.

A method for dynamically projecting a logo onto a surface via a logo projection system, the method comprising:

• providing a plurality of rotatable lenses between a light source and the surface, wherein each lens is a circular disc or plate having a painted, etched, or plated surface forming opaque portions, and each lens has multiple transparent portions, the transparent portions of a respective one of the lenses are configured to permit some of the emitted light from the light source to pass through the respective lens in a corresponding light pattern, and each of the corresponding light patterns forms a different constituent part of the logo;
• receiving input signals, via a controller, that are indicative of a predetermined condition;
• activating a light source via the controller in response to the received input signals to thereby cause the light source to emit light;
• and
• transmitting projector control signals to one or more actuators to cause the actuators to sequentially rotate the lenses, starting with one of the lenses that is positioned closest to the light source, to thereby cause the logo to be progressively constructed from the constituent parts of the logo over a calibrated duration until the logo is fully constructed on the surface.