Shoe cover storage apparatus to protect laces

A shoe cover storage apparatus to secure and protect laces of a shoe, the apparatus comprising an enhanced securement mechanism configured to permit the apparatus to conform to contours of an upper region of the shoe, the shoe cover storage apparatus comprising:

• a flexible member configured to detachably couple to the upper shoe region and comprising a top face, a bottom face and a pair of openings configured to permit a portion of the laces to pass therethrough to extend above the top face;
• a pocket coupled to the top face of the flexible member and configured to store the portion of the laces;
• a first clip coupled to the bottom face of the flexible member;
• a fastener assembly coupled to the bottom face of the flexible member and comprising channel members coupled thereto and an elastic cord slidably mounted to interior openings of the channel members, the elastic cord comprising a second clip on an exposed portion of the cord located proximate a lower portion of the flexible member;
• and
• a support member coupled to the bottom face of the flexible member and configured to help retain the flexible member in a concave shape, the support member comprising a generally U-shaped channel member and a ribbing member disposed within an opening in the U-shaped channel member;
• wherein when a user pulls the second clip to extend the cord along a longitudinal axis of the flexible member to intertwine the cord with the laces of the shoe to permit the second clip to detachably couple to the first clip, the flexible member is enabled to bend into a concave shape that conforms to the upper shoe region.