Demographic attribution of household viewing events
AssigneecomScore, Inc.
InventorsFrank Eugene Pecjak, Ramzi Joseph Nasr, Magid M. Abraham
Life of this patent
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Abstract
Tuning data representing a television viewing event associated with a particular household is accessed. Household member data representing information on individual members of the particular household is accessed. Viewing profile data representing information on individual members of other households regarding viewership by the individual members of the other households is accessed. Fractional viewership values for the individual members of the particular household are determined based on the tuning data, the household member data, and the viewing profile data. Household viewership data is determined based on the fractional viewership values.
Claims25
A computer-implemented method, comprising:
- accessing tuning data representing a television viewing event associated with a particular household;
- accessing household member data representing known demographics of individual members of the particular household of a known size;
- accessing viewing profile data representing demographics of individual members of other households and viewership by the individual members of the other households;
- determining fractional viewership values for the individual members of the particular household based on the tuning data, the household member data, and the viewing profile data;
- determining that demographics of at least one member of the particular household are missing;
- matching, in response to the determination that demographics of at least one member of the particular household are missing, the known demographics of the individual members of the particular household other than the at least one missing member to demographics of individual members of other households to identify similar households;
- determining a fractional viewership value for the at least one missing member of the particular household based on the demographics of members of the similar households that do not match the known demographics of the individual members of the particular household based on the tuning data and the viewing profile data;
- and
- determining household viewership data based on the fractional viewership values.
A non-transitory computer readable storage medium storing instructions that, when executed by one or more processing devices, cause the one or more processing devices to perform the following operations:
- accessing tuning data representing a television viewing event associated with a particular household;
- accessing household member data representing known demographics of individual members of the particular household of a known size;
- accessing viewing profile data representing demographics of individual members of other households and viewership by the individual members of the other households;
- determining fractional viewership values for the individual members of the particular household based on the tuning data, the household member data, and the viewing profile data;
- determining that demographics of at least one member of the particular household are missing;
- matching, in response to the determination that demographics of at least one member of the particular household are missing, the known demographics of the individual members of the particular household other than the at least one missing member to demographics of individual members of other households to identify similar households;
- determining a fractional viewership value for the at least one missing member of the particular household based on the demographics of members of the similar households that do not match the known demographics of the individual members of the particular household based on the tuning data and the viewing profile data;
- and
- determining household viewership data based on the fractional viewership values.
A system comprising a memory for storing data and one or more processors operable to perform operations comprising:
- accessing tuning data representing a television viewing event associated with a particular household;
- accessing household member data representing known demographics of individual members of the particular household of a known size;
- accessing viewing profile data representing demographics of individual members of other households and viewership by the individual members of the other households;
- determining fractional viewership values for the individual members of the particular household based on the tuning data, the household member data, and the viewing profile data;
- determining that demographics of at least one member of the particular household are missing;
- matching, in response to the determination that demographics of at least one member of the particular household are missing, the known demographics of the individual members of the particular household other than the at least one missing member to demographics of individual members of other households to identify similar households;
- determining a fractional viewership value for the at least one missing member of the particular household based on the demographics of members of the similar households that do not match the known demographics of the individual members of the particular household based on the tuning data and the viewing profile data;
- and
- determining household viewership data based on the fractional viewership values.
Dependencies are inferred from the claim text.