Interactive content acquisition using embedded codes

A device, comprising:

• a processor;
• and
• a memory including processor executable instructions stored thereon, wherein the processor executable instructions upon execution by the processor causes the device to:
• obtain a server code for embedding into a content, the server code identifying a particular domain name that is registered to a registrant entity and providing a mapping to an Internet address of a metadata server that includes information associated with the content;
• receive an indication that a trigger event is associated with a particular segment of the content;
• form a first watermark payload comprising the server code, an interval code and a first trigger value, wherein the interval code identifying the particular segment of the content and the first trigger value is utilized to indicate that additional information associated with the particular segment is available upon transmission of a query to a metadata server;
• and
• embed the first watermark payload that includes the server code, the interval code and the first trigger value into the content, wherein detection of the first trigger value from a subsequently distributed content that includes the first watermark payload having the first trigger value enables a query to the metadata server that is based on the server code and the interval code for acquisition of metadata associated with the particular segment identified by the interval code.

A computer program product, embodied on a non-transitory computer readable medium, comprising:

• program code for obtaining a server code for embedding into a content, the server code identifying a particular domain name that is registered to a registrant entity and providing a mapping to an Internet address of a metadata server that includes information associated with the content;
• program code for receiving an indication that a trigger event is associated with a particular segment of the content;
• program code for forming a first watermark payload comprising the server code, an interval code and a first trigger value, wherein the interval code identifies the particular segment of the content and the trigger value is utilized to indicate that additional information associated with the particular segment is available upon transmission of a query to a metadata server;
• and
• program code for embedding the first watermark payload that includes the server code, the interval code and the trigger value into the content, wherein detection of the first trigger value from a subsequently distributed content that includes the first watermark payload having the first trigger value enables a query to the metadata server that is based on the server code and the interval code for acquisition of metadata associated with the particular segment identified by the interval code.