Augmentation of multimedia consumption

A method of augmenting a user's multimedia consumption experience, the user being a user of a first user device and of a second user device, the user using the first device to consume a multimedia presentation, the method comprising:

• providing, for use by one or more processors remote from the first device, information that may be used by the one or more processors to identify a location, the location being relevant to at least part of the multimedia presentation;
• identifying, by the one or more processors, the location;
• acquiring, by the one or more processors, a virtual environment;
• and
• presenting to the user, using the second device, the virtual environment;
• wherein providing information that may be used by the one or more processors to identify a location comprises either:
• the first device providing the information that may be used by the one or more processors to identify a location;
• or
• the one or more processors receiving the information that may be used by the one or more processors to identify a location from one or more servers, the one or more servers storing information that may be used to identify a location;
• wherein the virtual environment is representative of the identified location;
• and
• wherein the virtual environment is to some extent explorable by the user using the second user device.

Apparatus for augmenting a user's multimedia consumption experience, the user being a user of a first user device and of a second user device, the user using the first device to consume a multimedia presentation, the apparatus comprising one or more processors arranged to:

• use information to identify a location relevant to at least part of the multimedia presentation;
• acquire a virtual environment, the virtual environment being representative of the identified location;
• acquire one or more virtual objects, the virtual objects relating to at least part of the multimedia presentation;
• determine, for each virtual object, a position for that virtual object within the virtual environment;
• for each virtual object, include, in the virtual environment at the position within the virtual environment determined for that virtual object, that virtual object;
• and
• present to the user, using the second device, the virtual environment with the one or more virtual objects included therein;
• wherein the virtual environment is to some extent explorable by the user using the second user device;
• and
• wherein the virtual objects within the virtual environment are capable of being interacted with by the user.

Apparatus for augmenting a user's multimedia consumption experience, the user being a user of a first user device and of a second user device, the user using the first device to consume a multimedia presentation, the apparatus comprising one or more processors configured to:

• receive information for identifying a location, the location being relevant to at least part of the multimedia presentation;
• identify the location;
• acquire a virtual environment;
• and
• present to the user, using the second device, the virtual environment;
• wherein the information that may be used by the one or more processors to identify a location is either:
• received from the first device;
• or
• received from one or more servers, the one or more servers storing information that may be used to identify a location;
• wherein the virtual environment is representative of the identified location;
• and
• wherein the virtual environment is to some extent explorable by the user using the second user device.