Methods and systems for performing non-linear reach optimization by computing reach values

A method for performing non-linear reach optimization for reach values that indicate how many unique people an ad or media asset reached, the method comprising:

• retrieving, using a control circuitry, from a media content database, a plurality of available spots;
• computing, using the control circuitry, a plurality of probabilities associated with a first user, wherein each probability of the plurality of probabilities is associated with one of the plurality of available spots;
• determining, using the control circuitry, a plurality of values, wherein each value in the plurality of values is associated with a probability in the plurality of probabilities;
• identifying, using the control circuitry, a characteristic associated with the first user;
• retrieving, using the control circuitry, from a demographics database, a weight associated with the characteristic associated with the first user;
• computing, using the control circuitry, a first reach value associated with the first user based on the plurality of probabilities, the plurality of values, and the weight;
• modifying, using the control circuitry, a subset of the plurality of values to create a modified plurality of values;
• computing, using the control circuitry, a second reach value associated with the first user based on the plurality of probabilities, the modified plurality of values, and the weight;
• computing, using the control circuitry, a third reach value associated with a second user;
• adding, using the control circuitry, the first reach value and the third reach value to obtain a modified first reach value;
• adding, using the control circuitry, the second reach value and the third reach value to obtain a modified second reach value;
• comparing, using the control circuitry, the modified first reach value and the modified second reach value to determine that the modified first reach value is greater than the modified second reach value;
• comparing, using the control circuitry, the modified first reach value to a predetermined reach threshold;
• and
• in response to determining the modified first reach value is above the predetermined reach threshold, transmitting, using a control circuitry, the plurality of probabilities, the plurality of available spots, and the plurality of values to a user equipment device.