Systems and methods for determining audience engagement based on user motion

A method for measuring audience engagement based on user motion, the method comprising:

• determining, using control circuitry, that a plurality of user equipment corresponding to a plurality of users are generating for display a media asset, wherein a first user equipment of the plurality of user equipment corresponds to a first user of the plurality of users, and wherein a second user equipment of the plurality of user equipment corresponds to a second user of the plurality of users;
• receiving, with the control circuitry, a first movement log from the first user equipment and a second movement log from the second user equipment, wherein each of the first and second movement logs comprises a data structure representing a plurality of movement events occurring while the user equipment, from which the movement log is received, is generating for display the media asset, and wherein the plurality of movement events are detected using a motion sensor associated with the user equipment from which the movement log is received;
• identifying, using the control circuitry, based on the data structure of the first movement log, a first portion of the media asset during which the first user was moving;
• identifying, using the control circuitry, based on the data structure of the second movement log, a second portion of the media asset during which the second user was moving;
• determining, using the control circuitry, based on the first portion and the second portion, an overlapping portion of the media asset during which both the first and second users were moving;
• determining, based on additional movement logs received from the plurality of user equipment, a number users, corresponding to a portion of the plurality of user equipment, that were moving during the entirety of the overlapping portion of the media asset;
• computing, using the control circuitry, a value indicating how many of the plurality of users were moving for an entirety of the overlapping portion based on the determined number of users;
• based on determining that the value exceeds a threshold value, computing, using the control circuitry, a movement amount of the media asset during which the users corresponding to the portion of the plurality of user equipment were moving based on the overlapping portion;
• and
• inferring, using the control circuitry, based on the movement amount, how much of the media asset was viewed by the plurality of users.