Method and system for analysis of sensory information to estimate audience reaction

A system, comprising:

• a processing system including a processor;
• and
• a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
• monitoring a tuning status comprising one of a fixed tune by which a media processor remains tuned to a first channel that provides a first media item, or a tune away by which the media processor is tuned from the first channel to a second channel that provides a second media item, wherein a subject matter presented at a display coupled to the media processor is based on the tuning status;
• determining a first correlation value between a characteristic of a first audience member and the subject matter presented at the display, wherein the characteristic is based on first sensory data obtained from a first environmental sensor of a plurality of environmental sensors in a vicinity of the display, and wherein the subject matter presented at the display is observable by the first audience member;
• determining a second correlation value between the characteristic of the first audience member and a characteristic of an environment in a vicinity of the first audience member, wherein the characteristic of the environment is based on second sensory data obtained from a second environmental sensor of the plurality of environmental sensors;
• and
• responsive to the second correlation value exceeding the first correlation value, determining that the tune away is based on the characteristic of the environment more so than the subject matter presented at the display.

A machine-readable storage device, comprising executable instructions that, responsive to being executed by a processing system including a processor, facilitate performance of operations comprising:

• monitoring a tuning status comprising one of a fixed tune by which a media processor remains tuned to a first channel that provides a first media item, or a tune away by which the media processor is tuned from the first channel to a second channel that provides a second media item, wherein a subject matter presented at a display coupled to the media processor is based on the tuning status;
• determining a first correlation value between a characteristic of a first audience member and the subject matter presented at the display, wherein the characteristic is based on first sensing data obtained from a first environmental sensor of a plurality of environmental sensors in a vicinity of the display, and wherein the subject matter presented at the display is observable by the first audience member;
• determining a second correlation value between the characteristic of the first audience member and a characteristic of an environment in a vicinity of the first audience member, wherein the characteristic of the environment is based on second sensing data obtained from a second environmental sensor of the plurality of environmental sensors;
• and
• responsive to the second correlation value exceeding the first correlation value, determining that the tune away is based on the characteristic of the environment more so than the subject matter presented at the display.