Method of website optimisation

A non-transitory computer readable storage medium comprising instructions which, when executed by one or more hardware processors, causes performance of operations comprising:

• receiving a request for a webpage corresponding to a Uniform Resource Locator (URL);
• identifying the webpage corresponding to the URL;
• transmitting the webpage responsive at least to receiving the request for the webpage;
• mapping the URL to at least one variation of data, functions, or content assets;
• transmitting, via a computer network, the mapping to a content generator;
• injecting, by the content generator via a call to a source of new data, the at least one variation of data, functions, or content assets into a web browser application or a web-based console to obtain an optimized webpage.

A method comprising:

• receiving a request for a webpage corresponding to a Uniform Resource Locator (URL);
• identifying the webpage corresponding to the URL;
• transmitting the webpage responsive at least to receiving the request for the webpage;
• mapping the URL to at least one variation of data, functions, or content assets;
• transmitting, via a computer network, the mapping to a content generator;
• injecting, by the content generator via a call to a source of new data, the at least one variation of data, functions, or content assets into a web browser application or a web-based console to obtain an optimized webpage;
• wherein the method is executed by at least one device including a hardware processor.