Method and apparatus for causing a portion of at least one content item to be highlighted relative to another portion of the at least one content item during movement of the content item

An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least:

• cause a display of a plurality of content items;
• enable movement of the plurality of content items;
• cause a subset of the plurality of content items to be highlighted relative to others of the plurality of content items while the plurality of content items are being moved, wherein the at least one memory and the computer program code are configured to, with the processor, cause the apparatus to cause the subset of content items to be highlighted by identifying the subset of the plurality of content items to be highlighted based upon an importance of the content items with the importance of the content items being dependent upon at least one of:
• (i) context data relating to a location of an apparatus upon which the content items are displayed or a mode of travel, (ii) historical data relating to prior highlighting of the content items or (iii) social relation data, wherein the at least one memory and the computer program code are configured to, with the processor, cause the apparatus to cause the subset of content items to be highlighted by beginning highlighting of the subset of content items concurrent with commencement of the movement of the plurality of content items, and wherein the at least one memory and the computer program code are configured to, with the processor, cause the apparatus to cause the subset of the content items to be highlighted by changing a brightness of the subset of the content items relative to the other content items;
• and
• continue to highlight the subset of the content items after completion of the movement by continuing to change the brightness of the subset of the content items relative to the other content items, wherein the brightness of the subset of the content items during the movement is different than the brightness of the subset of the content items after completion of the movement.

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions for:

• causing a display of a plurality of content items;
• enabling movement of the plurality of content items;
• causing a subset of the plurality of content items to be highlighted relative to others of the plurality of content items while the plurality of content items are being moved, wherein the program code instructions for causing the subset of content items to be highlighted comprise program code instructions for identifying the subset of the plurality of content items to be highlighted based upon an importance of the content items with the importance of the content items being dependent upon at least one of:
• (i) context data relating to a location of an apparatus upon which the content items are displayed or a mode of travel, (ii) historical data relating to prior highlighting of the content items or (iii) social relation data, wherein causing the subset of content items to be highlighted comprises beginning highlighting of the subset of content items concurrent with commencement of the movement of the plurality of content items, and wherein causing the subset of the content items to be highlighted comprises changing a brightness of the subset of the content items relative to the other content items;
• and
• continuing to highlight the subset of the content items after completion of the movement by continuing to change the brightness of the subset of the content items relative to the other content items, wherein the brightness of the subset of the content items during the movement is different than the brightness of the subset of the content items after completion of the movement.