Data processing system for managing activities linked to multimedia content

A computer-implemented method of providing one or more activities to subsequent viewers of a piece of multimedia in a time-shifted manner according to an activity map, comprising:

• a. identifying, by one or more activity management servers, a plurality of segments that make up a piece of multimedia;
• b. receiving, by the one or more activity management servers, a plurality of activities from one or more users prior to a first time, each particular activity of the plurality of activities being associated with a respective particular segment of the plurality of segments;
• c. generating, by the one or more activity management servers, an activity map for the piece of multimedia based at least in part on the plurality of segments, the activity map indicating:
• the association between each particular activity of the plurality of activities and the respective particular segment of the plurality of segments;
• and
• one or more associations between one or more particular activities of the plurality of activities and one or more other activities of the plurality of activities;
• d. receiving, by the one or more activity management servers, one or more additional activities at one or more times subsequent to the first time, each particular one of the one or more additional activities being associated with a respective particular segment of the plurality of segments;
• e. as the system receives each particular one of the one or more additional activities, substantially continuously updating, by the one or more activity management servers, the activity map to indicate:
• the association between each particular one of the one or more additional activities and the respective particular segment;
• and
• one or more associations between the one or more additional activities and the plurality of activities;
• f. providing, by the one or more activity management servers:
• first data indicating each particular segment of the plurality of segments that is associated with:
• at least one activity of the plurality of activities;
• or
• the one or more additional activities;
• and
• second data indicating:
• the one or more associations between the one or more particular activities of the plurality of activities and the one or more other activities of the plurality of activities;
• and
• the one or more associations between the one or more additional activities and the plurality of activities
• g. receiving, at the first time, by the one or more activity management servers, from a client device, a first request to display one or more activities associated with the piece of multimedia;
• h. in response to the first request, providing, by the one or more activity management servers, the plurality of activities for display on the client device along with the piece of multimedia according to the activity map;
• i. receiving, at a second time subsequent to the first time, by the one or more activity management servers, from a client device, a second request to display the one or more activities associated with the piece of multimedia;
• and
• j. in response to the second request, providing, by the one or more activity management servers, the plurality of activities and the one or more additional activities received prior to the second time for display on the client device along with the piece of multimedia according to the activity map.

A computer-implemented data processing method for electronically linking one or more activities to a respective segment of multimedia content so that at least two users can create an asynchronous conversation that is linked to the segments of the multimedia content, comprising:

• a. providing, by an activity management system, a first graphical user interface comprising a first segment display, wherein each segment on the first segment display is associated with a respective segment of multimedia content being viewed by a first viewer;
• b. receiving at a first time, via the first graphical user interface, a first activity from the first viewer of the multimedia content;
• c. electronically linking, by the activity management system, the received first activity to a first segment of the multimedia content;
• d. creating a first electronic record that comprises one or more of the first activity, a multimedia identifier for the multimedia content, a first viewer identifier, and a first segment identifier for the first segment, and digitally storing the first electronic record;
• and
• e. presenting, on the first graphical user interface, a first representation of the first activity on the first segment display in association with a point on the first segment display corresponding to the first segment of the multimedia.