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US 9,852,449 B2Granted
System and method for providing advertisement data to a mobile computing device
AssigneeQUALCOMM Incorporated
InventorsSachin Kansal, David Daetz
Life of this patent
Estimating the term…
Abstract
A mobile computing device includes a processor, a display coupled to the processor, a memory coupled to the processor and configured to store user-specific data, and a location-determining circuit configured to determine the location of the portable electronic device. The processor is configured to provide advertisement data on the display based upon the location of the portable electronic device and the user-specific data.
Claims30
A mobile computing device comprising:
- a display;
- a location-determining circuit configured to determine a current location of the mobile computing device;
- and
- a processor coupled to the display and the location-determining circuit, the processor configured to:
- retrieve user-specific data associated with at least one from the group consisting of an electronic mail application, a messaging application, an electronic calendar application, a social media application, a website, and an electronic contacts application;
- identify a geographic location from the retrieved user-specific data;
- filter advertisements based at least in part on personal preference data of the user separate from the user-specific data;
- and
- present, on the display, one or more filtered advertisements based, at least in part, on the current location of the mobile computing device and the geographic location identified from the user-specific data.
6 more elements
A method of operating a mobile computing device, the method comprising:
- determining a current location of the mobile computing device;
- retrieving user-specific data associated with at least one of an electronic mail application, a messaging application, an electronic calendar application, a social media application, a website, or an electronic contacts application;
- identifying a geographic location from the retrieved user-specific data;
- filtering advertisements based, at least in part, on personal preference data of the user separate from the user-specific data;
- and
- presenting, on a display of the mobile computing device, one or more filtered advertisements based, at least in part, on the current location of the mobile computing device and the geographic location identified from the user-specific data.
3 more elements
A mobile computing device comprising:
- means for determining a current location of the mobile computing device;
- means for retrieving user-specific data associated with at least one of an electronic mail application, a messaging application, an electronic calendar application, a social media application, a website, or an electronic contacts application;
- means for identifying a geographic location from the retrieved user-specific data;
- means for filtering advertisements based at least in part on personal preference data of the user separate from the user-specific data;
- and
- means for presenting, on a display of the mobile computing device, one or more filtered advertisements based, at least in part, on the current location of the mobile computing device and the geographic location identified from the user-specific data.
3 more elements
Dependencies are inferred from the claim text.