Dynamic generation of advertisement text

One or more computer storage memory hardware devices having computer-executable instructions embodied thereon that, when executed, perform a method for dynamically generating text associated with an advertisement, the method comprising:

• obtaining a first user attribute corresponding to online activity of a first user and a second user attribute corresponding to online activity of a second user;
• receiving from an advertiser through an advertiser interface, core text associated with the advertisement and a client attribute the advertiser indicates warrants customizable text associated with the advertisement, wherein the core text is designated as a default message to present with the advertisement;
• storing the core text, the first user attribute, the second user attribute, and the client attribute in at least one database in association with the advertisement;
• determining, by a text authoring engine, that customization of the core text is not desirable for the second user based on the second user attribute failing to match the client attribute;
• in response to the determining customization of the core text is not desirable for the second user, providing from the at least one database, over an internet network, the core text to a first computing device associated with the second user for presentation by a first user interface of the default message to the second user in association with the advertisement;
• determining, by the text authoring engine, that customization of the core text is desirable for the first user based on the first user attribute matching the client attribute;
• in response to the determining customization of the core text is desirable for the first user, dynamically generating, by the text authoring engine utilizing at least a portion of information stored in the at least one database, modified text in the customization by changing the text itself of the core text thereby modifying the default message and further customizing presentation of the core text;
• and
• providing, over the internet network, the modified core text to a second computing device associated with the first user for presentation by a second user interface of the modified default message to the first user in association with the advertisement.

A computer-implemented system comprising:

• one or more processors and one or more memory storing computer-executable instructions, that when executed cause the one or more processors to perform a method comprising:
• obtaining a first user attribute corresponding to online activity of a first user and a second user attribute corresponding to online activity of a second user;
• receiving from an advertiser through an advertiser interface, core text associated with an advertisement and a client attribute the advertiser indicates warrants customizable text associated with the advertisement, wherein the core text is designated as a default message to present with the advertisement;
• storing the core text, the first user attribute, the second user attribute, and the client attribute in at least one database in association with the advertisement;
• determining, by a text authoring engine, that customization of the core text is not desirable for the second user based on the second user attribute failing to match the client attribute;
• in response to the determining customization of the core text is not desirable for the second user, providing from the at least one database, over an internet network, the core text to a first computing device associated with the second user for presentation by a first user interface of the default message to the second user in association with the advertisement;
• determining, by the text authoring engine, that customization of the core text is desirable for the first user based on the first user attribute matching the client attribute;
• in response to the determining customization of the core text is desirable for the first user, dynamically generating, by the text authoring engine utilizing at least a portion of information stored in the at least one database, modified text in the customization by changing the text itself of the core text thereby modifying the default message and further customizing presentation of the core text;
• and
• providing, over the internet network, the modified core text to a second computing device associated with the first user for presentation by a second user interface of the modified default message to the first user in association with the advertisement.