Providing additional email content in an email client

A system, implemented at least in part via a processing unit, for providing additional content in an email, comprising:

• an email server configured to receive an email;
• a metadata identification component configured to analyze the email to identify metadata of the email, the metadata indicative of a parameter used to retrieve the additional content, the identifying metadata including at least:
• analyzing the email to identify a partner content provider;
• and
• analyzing the email to identify metadata associated with the partner content provider;
• a metadata providing component configured to provide the metadata from the email server to an email client operating on a client device prior to the email being opened by the email client;
• and
• a script code providing component configured to at least:
• return a first instance of script code from the email server to the email client in response to receiving an indication of the email client accessing the email, the first instance of the script code providing a first state of the additional content;
• return a second instance of the script code from the email server to the email client in response to receiving a second indication of the email client accessing the email, the second instance of the script code providing a second state of the additional content, the second state different than the first state;
• and
• provide at least one of the first instance or the second instance of the script code for hosting in an inline frame (iframe) of a user interface (UI) of the email client such that the additional content appears to be part of a message content of the email.

A computer readable storage device comprising computer executable instructions that when executed perform a method for providing additional content in an email, comprising:

• identifying metadata in a body, but not a header of the email received at an email server, the metadata indicative of a parameter used to retrieve the additional content, the identifying metadata including at least:
• analyzing the email to identify a partner content provider;
• and
• analyzing the email to identify metadata associated with the partner content provider;
• providing the metadata from the email server to an email client prior to the email being opened by the email client;
• returning a first instance of script code from the email server to the email client in response to receiving an indication of the email client accessing the email, the first instance of the script code providing a first state of the additional content;
• returning a second instance of the script code from the email server to the email client in response to receiving a second indication of the email client accessing the email, the second instance of the script code providing a second state of the additional content, the second state different than the first state;
• and
• providing at least one of the first instance or the second instance of the script code for hosting in an inline frame (iframe) of a user interface (UI) of the email client such that the additional content appears to be part of a message content of the email.