Personalized webpage feature touring system

An apparatus comprising:

• one or more processors,
• a non-transitory machine-readable storage medium having embodied thereon instructions executable by the one or more processors which, when executed, cause the one or more processor to perform operations comprising:
• determining that a device is accessing a webpage including a plurality of webpage features;
• determining that the device is associated with a user, based on the device transmitting identification information to a remote web server;
• in response to the device accessing the webpage and determining the device is associated with the user, calculating, using one or more processors, a plurality of personalized experience scores for the user corresponding to the plurality of webpage features, each of the personalized experience scores indicating an inferred current experience level of the user with the corresponding webpage feature and being determined based in part on an association of the corresponding webpage feature to a user profile attribute of the user, the user profile attribute independent of usage of the webpage;
• in response to calculating the plurality of personalized experience scores, comparing the plurality of personalized experience scores associated with the plurality of webpage features to determine a set of lowest personalized experience scores for the user:
• in response to determining the set, of lowest personalized experience scores, identifying, based on the set of lowest personalized experience scores, a specific one of the webpage features, the personalized experience scores indicating that the user has a relatively low current experience level with the specific webpage feature;
• and
• in response to identifying the specific one of the webpage features, displaying, via a user interface in the device, the webpage and a user-selectable tour entry user interface element including a link to an interactive tour describing the specific webpage feature.

A non-transitory machine-readable storage medium having embodied thereon instructions executable by one or more machines to perform operations comprising:

• determining that a device is accessing a webpage including a plurality of webpage features;
• determining that the device is associated with a user, based on the device transmitting identification information to a remote web server;
• in response to the device accessing the webpage and determining the device is associated with the user, calculating, using one or more processors, a plurality of personalized experience scores for the user corresponding to the plurality of webpage features, each of the personalized experience scores indicating an inferred current experience level of the user with the corresponding webpage feature and being determined based in part on an association of the corresponding webpage feature to a user profile attribute of the user, the user profile attribute independent of usage of the webpage;
• in response to calculating the plurality of personalized experience scores, comparing the plurality of personalized experience scores associated with the plurality of webpage features to determine a set of lowest personalized experience scores for the user;
• in response to determining the set of lowest personalized experience scores, identifying, based on the set of lowest personalized experience scores, a specific one of the webpage features, the personalized experience scores indicating that the user has a relatively low current experience level with the specific webpage feature;
• and
• in response to identifying the specific one of the webpage features, displaying, via a user interface in the device, the webpage and a user-selectable tour entry user interface element including a link to an interactive tour describing the specific webpage feature.