Custom game boards

A non-transitory computer-readable, tangible storage medium storing instructions which, when executed by one or more processors, cause the one or more processors to perform operations, comprising:

• receiving a request at a game server system from a third party system to provide a themed game board to a first player, the request provided in response to the first player participating in an activity offered by the third party system, the activity comprising player interaction with sponsored content, the game server system configured to provide gaming to one or more user devices;
• generating, using the game server system, the themed game board associated with a first set of rules of a computer-implemented game, the first set of rules relating to a theme of the themed game board and being different than a second set of rules associated with a game board without any theme;
• providing, to a first client device of the first player, in response to receiving the request, game board display data to display the themed game board;
• receiving, from the first client device, a move on the themed game board;
• generating a score associated with the move, the score being based on the first set of rules relating to the theme, the score being different than a corresponding score associated with the move on the game board without any theme;
• and
• causing display of the score in a graphical user interface for the game on the first client device.

A game networking system, comprising:

• a hardware-implemented theme mechanics module configured to manage rules associated with themes of a computer-implemented game, the rules including a first set of rules relating to a theme and a second set of rules associated with a game board without any theme;
• a hardware-implemented receiver configured to receive a request at a game server system from a third party system to provide a themed game board to a first player, the request provided in response to the first player participating in an activity offered by the third party system the activity comprising player interaction with sponsored content;
• a hardware-implemented game engine of the game server system, the game server system configured to provide gaming to one or more user devices, the hardware-implemented game engine configured to generate the themed game board associated with the first set of rules relating to the theme of the themed game board, the first set of rules being different than the second set of rules associated with the game board without any theme;
• a hardware-implemented display module configured to provide, to a first client device of the first player, in response to receiving the request, game board display data to display the themed game board;
• a hardware-implemented user input module configured to receive, from the first client device, a move on the themed game board, wherein the game engine is further configured to generate a score associated with the move, the score being based on the first set of rules relating to the theme, the score being different than a corresponding score associated with the move on the game board without any theme;
• and
• a hardware-implemented display module causing display of the score in a graphical user interface for the game on the first client device.