Transmitting notifications to users in a venue based on locations of users within the venue

A venue management system comprising:

• one or more processors;
• and
• a non-transitory computer readable storage medium comprising computer executable code that when executed by the one or more processors causes the one or more processors to perform steps comprising:
• receiving a notification including notification information for presentation to users of the venue management system and user targeting information identifying an area within the venue;
• storing criteria to be satisfied for the venue management system to provide the notification to users;
• receiving, from a vendor system, vendor information indicating an amount of inventory remaining for a product offered by a vendor or a number of sales of the product by the vendor;
• determining whether at least a threshold amount of the stored criteria are satisfied based on the vendor information;
• responsive to determining that at least the threshold amount of the stored criteria are satisfied;
• determining one or more users assigned to locations within the area by the venue management system, wherein the one or more users are assigned to the locations within the area based on the one or more users obtaining one or more tickets to enter the venue;
• determining one or more additional users associated with current locations within the area, the current locations received from client devices associated with the one or more additional users;
• and
• sending the notification to client devices associated with the one or more users and to the client devices associated with the one or more additional users, the notification including a promotion associated with the vendor.

A non-transitory computer-readable storage medium comprising computer program code which when executed by one or more processors cause the one or more processors to perform steps comprising:

• receiving, by a venue management system associated with a venue, a notification including notification information for presentation to users of the venue management system and user targeting information identifying an area within the venue;
• storing, by the venue management system, criteria to be satisfied for the venue management system to provide the notification to users;
• receiving, by the venue management system from a vendor system, vendor information indicating an amount of inventory remaining for a product offered by a vendor or a number of sales of the product by the vendor;
• determining, by the venue management system, whether at least a threshold amount of the stored criteria are satisfied based on the vendor information;
• responsive to determining that at least the threshold amount of the stored criteria are satisfied;
• determining, by the venue management system, one or more users assigned to locations within the area by the venue management system, wherein the one or more users are assigned to the locations within the area based on the one or more users obtaining one or more tickets to enter the venue;
• determining, by the venue management system, one or more additional users associated with current locations within the area, the current locations received from client devices associated with the one or more additional users;
• and
• sending, by the venue management system, the notification to client devices associated with the one or more users and to the client devices associated with the one or more additional users, the notification including a promotion associated with the vendor.