US 9,805,410 B2Granted

Seamless transition from sample to full version of digital content

AssigneeGoogle Inc.

InventorFicus Kirkpatrick

Life of this patent

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Abstract

A client (e.g., an eReader) receives and displays a sample version of content to a user retrieved from a store server. The sample version is a subset of the full version of the content. The client determines a location in the sample content in which to insert a buy page that allows the user to purchase the full version. The buy page may be inserted at a location that minimizes the time the user spends waiting for the full version to be installed on the client. The client uses one or more locating factors to determine the location. The user may interact with the buy page inserted at the determined location to purchase the full version of the content. The client interacts with the store server to conduct the purchase transaction, and seamlessly transitions the user from the sample to the full version of the content.

Claims14

Dependent claims

A computer-implemented method of transitioning from a sample version of digital content to a full version of the content, comprising:

displaying, by a processor, the sample version of the content to a user of a client, wherein the sample version of the content is a subset of the full version of the content;
determining, by the processor, a location in the sample version of the content to insert a buy page, the user using the buy page to purchase the full version of the content, wherein determining the location in the sample version of the content to insert the buy page comprises:
determining a consumption rate indicating a reading speed at which the user is consuming the sample version of the content;
determining a download time indicating an amount of time to download the full version of the content from a content server to the client;
and
selecting the location for the buy page in the sample version of the content responsive to the consumption rate and the download time;
inserting, by the processor, the buy page at the determined location in the sample version of the content;
and
responsive to the user purchasing the full version of the content, seamlessly transitioning, by the processor, from the sample version of the content to the full version of the content, the transitioning comprising:
downloading the full version of the content from the content server;
replacing the sample version of the content with the full version of the content in a content library;
and
displaying the full version of the content to the user, the displayed full version of the content starting from a same reading position in the sample version of the content that the user was consuming when the transition occurred,
wherein the transitioning occurs without interruption in the user's reading experience.

11 more elements

A non-transitory computer-readable storage medium storing computer program instructions, executable by a processor, for transitioning from a sample version of digital content to a full version of the content, the computer program instructions comprising instructions for:

displaying the sample version of the content to a user of a client, wherein the sample version of the content is a subset of the full version of the content;
determining a location in the sample version of the content to insert a buy page, the user using the buy page to purchase the full version of the content, wherein the computer program instructions for determining the location in the sample version of the content to insert the buy page comprise instructions for:
determining a consumption rate indicating a reading speed at which the user is consuming the sample version of the content;
determining a download time indicating an amount of time to download the full version of the content from a content server to the client;
and
selecting the location for the buy page in the sample version of the content responsive to the consumption rate and the download time;
inserting the buy page at the determined location in the sample version of the content;
and
responsive to the user purchasing the full version of the content, seamlessly transitioning from the sample version of the content to the full version of the content, the transition comprising:
downloading the full version of the content from the content server;
replacing the sample version of the content with the full version of the content in a content library;
and
displaying the full version of the content to the user, the displayed full version of the content starting from a same reading position in the sample version of the content that the user was consuming when the transition occurred,
wherein the transitioning occurs without interruption in the user's reading experience.

11 more elements

A device for transitioning from a sample version of digital content to a full version of the content, the device comprising:

a computer processor;
a non-transitory computer-readable storage medium storing executable computer program instructions, the computer program instructions comprising instructions that, when executed, cause the computer processor to-display
the sample version of the content to a user of a client, wherein the sample version of the content is a subset of the full version of the content;
determining determine a location in the sample version of the content to insert a buy page, the user using the buy page to purchase the full version of the content, wherein the computer program instructions for determining the location in the sample version of the content to insert the buy page, comprise instructions that, when executed, cause the computer processor to:
determine a consumption rate indicating a reading speed at which the user is consuming the sample version of the content;
determine a download time indicating an amount of time to download the full version of the content from a content server to the client;
and
select the location for the buy page in the sample version of the content responsive to the consumption rate and the download time;
insert the buy page at the determined location in the sample version of the content;
responsive to the user purchasing the full version of the content, seamlessly transition from the sample version of the content to the full version of the content, the transition comprising:
downloading the full version of the content from the content server;
replacing the sample version of the content with the full version of the content in a content library;
and
displaying the full version of the content to the user, the displayed full version of the content starting from a same reading position in the sample version of the content that the user was consuming when the transition occurred,
wherein the transition occurs without interruption in the user's reading experience.

12 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/778,097Filed 26 Feb 2013 · us provisional application
Priority: 31 Jan 2013
Published: US 2014/0214578 A131 Jul 2014
Granted: 31 Oct 2017
Term ends: Not estimatedThe source records don’t support an estimate.

Classification7 codes

G06Q 30/0641
Electronic shopping [e-shopping]: utilising user interfaces specially adapted for shopping
G06Q 30/0253
Targeted advertisements: during e-commerce, i.e. online transactions
G06Q 30/0254
Targeted advertisements: based on statistics
G06Q 30/0276
Advertisements: advertisement creation