US 9,805,375 B1Granted

Content-based price reductions and incentives

AssigneeAmazon Technologies, Inc.

InventorWilliam D. Carr

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Abstract

Customers in an electronic environment can be presented with the option to receive advertising, such as audio, video, or interactive content, in order to receive discounted pricing or similar benefits. In one embodiment, a customer can select to watch a video advertisement on a detail page for an item, and the displayed price for the item will be shown to decrease as the customer continues to watch the video. Such an approach enables the provider to obtain additional revenue from the advertisement, which can offset any loss or reduction in price of the item. Revenue can be generated in other ways using these ads, such as by displaying advertisements that will enable a customer to obtain lower prices on other items, such as accessories or services relating to an item that is determined to be of little or no profit for the provider.

Claims21

Dependent claims

A computer-implemented method, comprising:

displaying, using information from at least one server, a page of the information for an item in response to a request from a user, the information including a first price for the item;
determining an anticipated value for the item;
determining, by a one or more processors and in dynamic response to the request, advertising content relating to the item and configured for display over a first period of time;
determining, by the one or more processors, a sequential price reduction applicable to the item, the sequential price reduction associated with a determined number of second periods of time within the first period of time;
displaying a dynamic user interface in the determined number of second periods of time when the anticipated value falls below a specified value threshold, the dynamic user interface including the advertising content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of second periods of time;
displaying the first price at the beginning of the first period of time;
for the determined number of second periods of time and along with the display of the advertising content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the item after at least one second period of time, wherein item is secured when the hyperlink is activated in the at least one second period of time;
and
completing a transaction for securing the item via the dynamic user interface.

6 more elements

A computer-implemented method, comprising:

displaying, using information from at least one server, a page of the information relating to at least one item, the information including a first price for the at least one item;
determining an anticipated value for the at least one item;
determining, by one or more processors and in dynamic response to the request, content relating to the at least one item and configured for display over a first period of time;
determining, by the one or more processors, a sequential price reduction applicable to the at least one item, the sequential price reduction associated with a determined number of second periods of time within the first period of time;
displaying a dynamic user interface in the determined number of second periods of time when the anticipated value falls below a specified value threshold, the dynamic user interface including the content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of the second periods of time;
displaying the first price at the beginning of the first period of time;
for the second periods of time and along with the display of the content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the at least one item after at least one second period of time, wherein the at least one item is secured when the hyperlink is activated in the at least one second period of time;
completing a transaction for securing the at least one item via the dynamic user interface.

5 more elements

A computer-implemented method, comprising:

displaying, using information from a least one server, a page of information for a first item, including a first price for the first item;
determining a profitability for a transaction of the first item and any additional items;
determining, by one or more processors and in dynamic response to the request, advertising content relating to the first item and configured for display over a first period of time;
determining, by the one or more processors, a sequential price reduction applicable to the first item, the sequential price reduction associated with a determined number of second periods of time within the first period of time;
displaying a dynamic user interface in the determined number of second periods of time when the determined profitability falls below a profitability threshold, the dynamic user interface including the advertising content and a dynamically changing price, the dynamically changing price being associated with the sequential price reduction in the determined number of the second periods of time;
displaying the first price at the beginning of the first period of time;
for the second periods of time and along with the display of the advertising content for the first period of time, displaying the dynamically changing price and including a hyperlink to secure the first item after at least one second period of time, wherein the first item is secured when the hyperlink is activated in the at least one second period of time;
completing a transaction for securing the first item via the dynamic user interface.

5 more elements

Dependencies are inferred from the claim text.