Techniques for enhancing content memorability of user generated video content

A computer program product for quantifying memorability of video content, the computer program product comprising a non-transitory computer-readable storage medium containing computer program code that, when executed by one or more processors, performs a process, the process comprising:

• receiving a video that includes a content feature that comprises a video feature that is associated with a text feature;
• identifying the video feature and the associated text feature in the received video;
• and
• determining:
• a video feature score corresponding to the video feature, the video feature score indicating memorability of the video feature;
• a text feature score corresponding to the text feature, the text feature score indicating memorability of the corresponding text feature;
• a similarity metric quantifying a semantic similarity between the video feature and the associated text feature;
• and
• a content memorability score that is based on at least the similarity metric, the video feature score and the text feature score.

A system for quantifying memorability of video content, the system comprising:

• a web server configured for receiving a video that includes a content feature that comprises a video feature that is associated with a text feature;
• a content feature identifier configured for identifying the video feature and the associated text feature in the received video;
• a scoring module configured for determining:
• a video feature score corresponding to the video feature, the video feature score indicating memorability of the video feature;
• and
• a text feature score corresponding to the text feature, the text feature score indicating memorability of the corresponding text feature;
• and
• a text and image comparison module configured for determining a similarity metric quantifying a semantic similarity between the video feature and the associated text feature;
• wherein the scoring module is further configured for determining a content memorability score that is based on at least the similarity metric, the video feature score and the text feature score.