Methods and systems for predicting psychological types

A method for determining a psychological type of a user, the method comprising:

• assigning, by one or more processors, based on a personality type indicator, a plurality of weightages to a plurality of attributes associated with a profile of said user on a social media platform;
• determining, by said one or more processors, a first score associated with said user based on said assigned plurality of weightages;
• determining, by said one or more processors, a second score associated with said user based on one or more activities of said user on said social media platform;
• determining, by said one or more processors, a part of speech associated with each word of a plurality of words in one or more conversations of said user on said social media platform, wherein said determination of said part of speech is based on a context database;
• categorizing, by said one or more processors, said each word of said plurality of words in one or more categories based on said part of speech associated with said each word;
• determining, by said one or more processors, context of said one or more conversations based on said categorization;
• determining, by said one or more processors, a third score associated with said user based on said context of said one or more conversations;
• determining, by said one or more processors, said psychological type of said user based on said first score, said second score, and said third score;
• and
• transmitting information, by said one or more processors, based on said determined psychological type, wherein said information indicates at least one of promotional offers, advertisements, marketing strategies, or publicity strategies.