LED optics for bulbs and luminaires

An LED light bulb comprising:

• a combination of optical and mechanical elements disposed within a bulb envelope for creating a directional beam that can be manually aimed toward and onto various targets that may require illumination, including at least one LED mounted to a heat sink, the heat sink which is mechanically attached to the bulb envelope is fabricated at least in part as rotary axle on which the LED is mounted, allowing for the LED to rotate within the bulb envelope around an axis that transverses the wall of the bulb envelope, the bulb envelope (at least a portion of which is fabricated from a material through which light emanating from the LED can pass), is attached to a bulb base via a rotary bearing surrounding an axis of rotation (that extends from the bulb base through the bulb envelope), the rotary bearing allowing the envelope to axially rotate (and in turn the rotary portion on the heat sink), in respect to the bulb base;
• the bulb base providing the electrical continuity required for the illuminating function of the LED bulb;
• wherein the combined axial rotation of the bulb envelope in respect to the bulb base, and axial rotation of the heat sink provides for a spherical degree of freedom for aiming and projecting the light emanating from the LED.