US 9,794,643 B2Granted

Synchronized advertisement playback across navigation experiences and transitional states

AssigneeGoogle Inc.

InventorsJustin Lewis, Kevin Greene, Joseph Daverin

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Abstract

Systems and methods that effectuate synchronized advertisement playback across navigation experiences and transitional states, are provided. In an aspect, a system includes an advertisement component configured to play a pre-roll media advertisement associated with a first media item prior to playing of the first media item, a request component configured to receive a request play a second media item prior to completion of the pre-roll media advertisement, and a streaming component configured to initiate playing of the second media item in response to the request, wherein the advertisement component is configured to continue to play the pre-roll media advertisement prior to playing of the second media item.

Claims18

Dependent claims

A system, comprising:

a memory device that stores computer executable instructions;
and
at least one processor that executes the computer executable instructions stored in the memory which causes the at least one processor to:
receive, from a client device, a selection of a first media identifier corresponding to a first media item, wherein the received selection causes a request for the first media item;
in response to the selection of the first media identifier corresponding to the first media item, cause a pre-roll media advertisement to be sent to the client device prior to the playback of the first media item;
cause the client device to play the pre-roll media advertisement using a media player provided within a graphical user interface displayed by the client device;
in response to the request for the first media item, cause transmission of the first media item to the client device to begin during playback of the pre-roll media advertisement which causes the client device to buffer at least a portion of the first media item during the playback of the pre-roll media advertisement;
receive, from the client device, a selection of a second media identifier corresponding to a second media item, wherein the received selection causes a request for the second media item prior to completion of the pre-roll media advertisement;
in response to the selection of the second media identifier corresponding to the second media item, determine whether the pre-roll media advertisement should continue being played back or whether a new pre-roll media advertisement should be played back;
in response to determining that the pre-roll media advertisement should continue being played back, cause transmission of the second media item to the client device to begin during playback of the pre-roll media advertisement which causes the client device to buffer at least a portion of the second media item during playback of the pre-roll media advertisement;
and
cause the client device to play the second media item upon completion of the pre-roll advertisement.

9 more elements

A method, comprising:

receiving, from a client device, a selection of a first media identifier corresponding to a first media item, wherein the received selection causes a request for the first media item;
in response to the selection of the first media identifier corresponding to the first media item, causing a pre-roll media advertisement to be sent to the client device prior to the playback of the first media item;
causing the client device to play the pre-roll media advertisement using a media player provided within a graphical user interface displayed by the client device;
in response to the request for the first media item, causing transmission of the first media item to the client device to begin during playback of the pre-roll media advertisement which causes the client device to buffer at least a portion of the first media item during playback of the pre-roll media advertisement;
receiving, from the client device, a selection of a second media identifier corresponding to a second media item, wherein the received selection causes a request for the second media item prior to completion of the pre-roll media advertisement;
in response to the selection of the second media identifier corresponding to the second media item, determining whether the pre-roll media advertisement should continue being played back or whether a new pre-roll media advertisement should be played back;
in response to determining that the pre-roll media advertisement should continue being played back, causing transmission of the second media item to the client device to begin during playback of the pre-roll media advertisement which causes the client device to buffer at least a portion of the second media item during playback of the pre-roll media advertisement;
and
causing the client device to play the second media item upon completion of the pre-roll advertisement.

6 more elements

A non-transitory computer readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method, the method comprising:

receiving, from a client device, a selection of a first media identifier corresponding to a first media item, wherein the received selection causes a request for the first media item;
in response to the selection of the first media identifier corresponding to the first media item, causing a pre-roll media advertisement to be sent to the client device prior to the playback of the first media item;
causing the client device to play the pre-roll media advertisement using a media player provided within a graphical user interface displayed by the client device;
in response to the request for the first media item, causing transmission of the first media item to the client device to begin during playback of the pre-roll media advertisement which causes the client device to buffer at least a portion of the first media item during playback of the pre-roll media advertisement;
receiving, from the client device, a selection of a different media identifier corresponding to a second media item, wherein the received selection causes a request for the second media item prior to completion of the pre-roll media advertisement;
in response to the selection of the second media identifier corresponding to the second media item, determining whether the pre-roll media advertisement should continue being played back or whether a new pre-roll media advertisement should be played back;
in response to determining that the pre-roll media advertisement should continue being played back, causing transmission of the second media item to the client device to begin during playback of the pre-roll media advertisement which causes the client device to buffer at least a portion of the second media item during playback of the pre-roll media advertisement;
and
causing the client device to play the second media item upon completion of the pre-roll advertisement.

6 more elements

Dependencies are inferred from the claim text.

Facts

Application: 15/243,716Filed 22 Aug 2016 · continuation
Priority: 5 Jun 2014
Published: US 2016/0360292 A18 Dec 2016
Granted: 17 Oct 2017
Term ends: Not estimatedThe source records don’t support an estimate.

Classification12 codes

H04N 21/812
Monomedia components thereof: involving advertisement data
H04N 21/242
Processing of content or additional data; Elementary server operations; Server middleware: synchronisation processes, e.g. processing of PCR…
H04N 21/26258
Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the…:…
H04N 21/2668
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD…:…