Video segment presentation tracking

A non-transitory computer readable medium having instructions stored thereon that, in response to execution, cause a device including a processor to perform operations comprising:

• segmenting a video into a plurality of first segments;
• monitoring playback of the video for occurrences of playback of respective ends of the first segments;
• and
• in response to each occurrence of playback of an end of a segment among the first segments, providing, to a server located remotely from the device, playback data for the video specifying that the playback of the end of the segment has occurred and an indication of whether the playback of the video was an advertisement presentation type or a non-advertisement presentation type.

A device comprising:

• a processor, communicatively coupled to a memory that stores computer-executable components, that executes or facilitates execution of the computer-executable components comprising:
• a video player configured to:
• segment a video into a plurality of first segments;
• monitor playback of the video for occurrences of playback of respective ends of the first segments;
• and
• in response to each occurrence of playback of an end of a segment, among the first segments, provide, to a server located remotely from the device, playback data for the video specifying that the playback of the end of the segment has occurred and an indication of whether the playback of the video was an advertisement presentation type or a non-advertisement presentation type.