System and method for presenting actionable program performance information based on audience components

A system comprising:

• a memory configured to store information;
• a display configured to display information;
• a receiver configured to receive information;
• and
• one or more controllers configured to:
• obtain primary metadata information related to a first video content via the receiver, wherein the first video content is viewed by a plurality of viewers during a particular time duration;
• obtain secondary metadata content information related to the first video content via the receiver, wherein the secondary metadata content information identifies specific content presented to the plurality of viewers during the first video content;
• obtain historical audience information based on the primary metadata information and the secondary metadata content information, wherein the historical audience information indicates previous audience activity associated with particular content identified by the primary metadata information or the secondary metadata content information;
• obtain audience activity information of the plurality of viewers of the first video content during the particular time duration via the receiver, wherein the audience activity information includes data for audience tune-in and tune-out of the first video content during the particular time duration;
• generate data for a plurality of activity components based on the audience activity information and the historical audience information;
• cause the memory to store the generated data for the plurality of activity components to be associated with the first video content;
• and
• cause the display to display the generated data of at least one of the plurality of activity components at a first time point within the particular time duration along with the first video content at the first time point.

A method comprising:

• displaying a reproduction of first video content with first activity information;
• displaying a reproduction of second video content with second activity information;
• wherein the first activity information corresponds to a graphical representation of audience retention during a presentation of the first content to a first plurality of viewers and the second activity information corresponds to a graphical representation of audience retention during presentation of the second content to a second plurality of viewers;
• wherein the first activity information is generated by:
• obtaining primary metadata information related to the first video content, wherein the first video content is viewed by the first plurality of viewers during the presentation of the first video content;
• obtaining secondary metadata content information related to the first video content, wherein the secondary metadata content information identifies specific content within the first video content;
• obtaining historical audience information based on the primary metadata information and the secondary metadata content information, wherein the historical audience information indicates previous audience activity associated with particular content identified by the primary metadata information or the secondary metadata content information;
• obtaining audience activity information of the first plurality of viewers of the first video content, wherein the audience activity information relates to audience retention during the presentation of the first video content;
• and
• generating the first activity information based on the audience activity information and the historical audience information.