Inserting ad elements

A method for presenting branding with electronic content, the method comprising the following operations performed by at least one processor:

• receiving an indication of a request by a client device to access a desired segment of electronic content;
• selecting first metadata for a content element associated with the desired segment of electronic content and with one or more branding elements, the first metadata including branding presentation information defining how the one or more branding elements are to be presented based on a display configuration of a user device and branding element locations for retrieving the branding elements;
• selecting second metadata associated with the desired segment of electronic content and with one or more segments of electronic content, the second metadata including content presentation information relating to presenting the segments of electronic content and electronic content element locations for retrieving the segments of electronic content;
• transmitting instructions to the user device to:
• retrieve the desired segment of electronic content based on the electronic content element location contained in the selected second metadata;
• retrieve the branding element based on the branding element location in the selected first metadata, and
• generate a presentation including the retrieved segment of electronic content and the retrieved branding element, based on the content presentation information and on the branding presentation information respectively contained in the selected second metadata and in the selected first metadata, such that the retrieved branding element is presented based on the display configuration of the user device.

A system for presenting branding with electronic content, the system comprising:

• a communication device for communicating with a user device over an electronic network;
• and
• at least one processor configured to:
• receive, from the user device via the communication device, a request that identifies a segment of electronic content;
• selecting a first metadata for the identified segment of electronic content, the selected first metadata including information defining how branding is to be presented based on a display window state of the user device;
• selecting second metadata for the identified segment of electronic content, the selected second metadata including information related to presenting the segment of electronic content;
• and
• instructing the user device, over the electronic network via the communication device, to generate a presentation based on the selected first metadata and the selected second metadata, the presentation including the segment of electronic content and at least one branding element that is presented based on the display window state of the user device.