System and method for inserting and assigning a channel or program link per device or user

A computer readable storage device containing computer executable instructions which when executed by a computing device perform a method for associating a content link with a provided video content item on per device basis;

• the method comprising:
• performing, via a mining engine, analysis to determine whether an electronic device has an ability to update links and to identify a link for an additional content item, wherein the electronic device is unmanaged such that the electronic device is independent of a service provider for accessing content items from the service provider;
• based on the mining engine's analysis of the electronic device, a server associating the link for the additional content item in a provided video content item;
• receiving, from the server, the provided video content item at the electronic device with which the provided video content item may be presented;
• simultaneously presenting, on the same electronic device, the linked additional content item and the provided video content item wherein the provided video content item is presented in accordance with a location in the provided video content item corresponding to the inserted link;
• receiving an indication via the electronic device for navigating the additional content item while the provided video content item from the server remains presented on the electronic device for viewing;
• associating, via the server, a different link with the provided video content item if the provided content item is passed to a different electronic device;
• and
• if a different link is associated with the provided video content item, presenting on the electronic device an additional content item associated with the different link during the presentation of the provided video content item in accordance with a location in the provided video content item corresponding to the associated different link.

A system for associating a content link with a provided video content item on per device basis, the system comprising:

• a memory storage;
• and
• a processing unit coupled to the memory storage, wherein the processing unit is operable to:
• receive a selection at the given electronic device for receiving the provided video content item at the given electronic device;
• identify at least one of:
• a type of the given electronic device;
• a manufacturer of the given electronic device;
• a service provider associated with the given electronic device;
• and
• a user of the given electronic device;
• performing analysis, via a mining engine, to determine whether the given electronic device has an ability to update links when the given electronic device is unmanaged such that the electronic device is independent of a service provider for accessing content items from the service provider and to determine a linked additional content item to link to the provided video content item based on the identifying at least one of a type of the given electronic device, a manufacturer of the given electronic device, a service provider associated with the given electronic device, and a user of the given electronic device;
• based on the mining engine's analysis of the given electronic device, associate via a server a link with the determined linked additional content item within the provided video content item such that the link is presented during presentation of the provided video content item;
• simultaneously presenting on the same electronic device the linked additional content item and the provided video content item on the same electronic device;
• and
• receiving an indication via the electronic device for navigating the additional content item while the provided video content item from the server remains presented on the electronic device for viewing.