Advertisement processing method and apparatus

An advertisement (AD) processing apparatus, comprising:

• an acquiring module, configured to acquire system information or current access network information or both of a terminal;
• a sending module, configured to send, to a plugin server, an AD plugin request message that comprises the system information or the current access network information or both, so that the plugin server acquires, according to the system information or the current access network information or both, AD plugin information that matches the terminal;
• and
• a downloading module, configured to:
• receive the matching AD plugin information that is sent by the plugin server,
• choose to download an AD plugin according to the AD plugin information;
• determine an undownloaded target AD plugin according to the AD plugin information;
• and
• send, to the plugin server, a download request message for downloading the target AD plugin, so as to download the target AD plugin.

An advertisement (AD) processing apparatus, comprising:

• a receiving module, configured to receive an AD plugin request message that is sent by a terminal and comprises system information or current access network information or both of the terminal;
• and
• a sending module, configured to:
• acquire, according to the system information or the current access network information or both, an AD plugin list that matches the terminal, and
• send the AD plugin list to the terminal, so that the terminal chooses to download an AD plugin according to the AD plugin list,
• wherein the terminal determines an undownloaded target AD plugin according to the AD plugin list, and sends, to the AD processing apparatus, a download request message for downloading the target AD plugin, so as to download the target AD plugin from the AD processing apparatus.