System and method for brand monitoring and trend analysis based on deep-content-classification

A system for matching an advertisement item to a multimedia content element based on sentiments, comprising:

• a processing unit;
• and
• a memory, the memory containing instructions that, when executed by the processing unit, configures the system to:
• extract at least one multimedia content element from a web-page requested for display on a user node;
• generate a signature for each of the at least one multimedia content element, wherein each signature represents a concept, wherein each concept is an abstract description of one of the at least one multimedia content element;
• correlate the concepts of the generated signatures to determine a context of the at least one multimedia content element, wherein the context indicates at least a brand sentiment;
• search for at least one advertisement item based on the signatures and the context;
• and
• cause a display of the at least one advertisement item within a display area of the web-page.