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US 9,792,565 B2Granted
Computing marketing scenarios based on market characteristics
AssigneeSap SE
InventorsAndreas Vogel, Zhe Pu, Hariharan Vijayaraghavan
Life of this patent
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Abstract
A technique for determining and presenting marketing scenarios based on market characteristics are described herein. The technique includes receiving data regarding market environment and an expected change in the market environment. A number of market characteristics are calculated based on the collected data for a number of alternative marketing scenarios for addressing the change. A number of graphical objects corresponding to the marketing scenarios are displayed in a coordinate system to show correlation between a number of selected market characteristics. A number of additional components are assigned to the graphical objects to indicate additional characteristics of the presented marketing scenarios.
Claims20
A system to calculate and present marketing scenarios based on a plurality of market characteristics comprising:
- a processor;
- and a memory having instructions stored thereon which when executed by said processor cause said system to render a graphical user interface (GUI) to display, a main coordinate system formed by a first axis associated with a series of values of a first market characteristic and a second axis associated with a series of values of a second market characteristic, a graphical object corresponding to a marketing scenario, wherein said graphical object is positioned in said main coordinate system to present a correlation between said first market characteristic and said second market characteristic, an additional component of said graphical object to indicate a value of an additional parameter of said marketing scenario, wherein said additional parameter is different from said first market characteristic and said second market characteristic;
- and a decision board to receive a change of at least one characteristic of said marketing scenario, wherein:
- said decision board is rendered as a separate component of said GUI when a corresponding GUI control is selected, said value of said additional parameter and said correlation between said first market characteristic and said second market characteristic for said marketing scenario are updated based on said change, and wherein said graphical object corresponding to said marketing scenario is dynamically modified based on said updating.
1 more element
A non-transitory computer readable medium storing instructions thereon, which when executed by a processor cause a computer system to:
- receive data corresponding to a change in market environment;
- calculate a plurality of market characteristics based on said data using a plurality of predefined algorithms;
- and display said plurality of market characteristics in a GUI including a main coordinate system formed by a horizontal axis associated with a series of rates of a first market characteristic and a vertical axis associated with a series of rates of a second market characteristic, a plurality of graphical objects corresponding to a plurality of marketing scenarios addressing said change in market environment, wherein said plurality of graphical objects is positioned in said main coordinate system to show correlation between said first market characteristic and said second market characteristic, at least one additional component associated with a graphical object of said plurality of graphical objects, wherein said at least one additional component indicates value of at least one parameter of a marketing scenario corresponding to said graphical object, and wherein said at least one parameter is different from said first market characteristic and said second market characteristic, and a decision board to receive one or more values of one or more parameters of said marketing scenario corresponding to said graphical object, wherein said decision board is rendered as a separate component of said GUI when a corresponding GUI control is selected;
- and based on receiving said one or more values of said one or more parameters of said marketing scenario at said decision board, recalculate said value of said at least one parameter of said marketing scenario and a correlation between said first market characteristic and said second market characteristic for said marketing scenario;
- and dynamically modify said graphical object in said GUI, corresponding to said marketing scenario based on said recalculating.
2 more elements
A computer implemented method for presenting marketing scenarios based on a plurality of market characteristics comprising:
- receiving data corresponding to a change in market environment;
- calculating, by a processor of a computer, a plurality of market characteristics based on said data using a predefined algorithm;
- and displaying, by the computer, said plurality of market characteristics in a GUI including a main coordinate system formed by a first axis associated with a first market characteristic and a second axis associated with a second market characteristic, a graphical object corresponding to a marketing scenario addressing said change in market environment, wherein said graphical object is positioned in said main coordinate system to show a correlation between said first market characteristic and said second market characteristic, at least one additional component associated with said graphical object to indicate at least one additional market characteristic of said marketing scenario, and a decision board to receive one or more values of one or more parameters of said marketing scenario corresponding to said graphical object, wherein said decision board is rendered as a separate component of said GUI when a corresponding GUI control is selected;
- based on receiving said at least one value of said at least one parameter of said marketing scenario at said decision board, recalculating said at least one additional market characteristic and said correlation between said first market characteristic and said second market characteristic for said marketing scenario;
- and dynamically modifying said graphical object included in said GUI, corresponding to said marketing scenario, based on said recalculating.
2 more elements
Dependencies are inferred from the claim text.