Secure connected digital media platform

A method comprising:

• receiving a request to create a secure partition for accessing a content provider in a digital media device;
• receiving a security code from the content provider;
• and
• invoking a hypervisor at the digital media device, wherein at least part of the hypervisor is comprised of a hardware circuit, wherein the hypervisor performs the following:
• comparing the received security code with a key value that is burned into a memory unit at the hardware circuit to determine if the security code is from an authorized content provider and, if the content provider is determined to be authorized, creating a secure partition at the digital media device, and
• receiving content from the content provider and storing the content in the secure partition.

A computer program product comprising:

• a non-transitory computer readable storage medium having stored thereon:
• first program instructions executable by a device to cause the device receive a request to create a secure partition for accessing a content provider in a digital media device;
• second program instructions executable by the device to cause the device to receive a security code from the content provider;
• and
• third program instructions executable by the device to cause the device to compare the received security code with a key value that is burned into a memory unit at a hardware circuit to determine if the security code is from an authorized content provider,
• fourth program instructions executable by the device to cause the device to create a secure partition at the digital media device when the content provider is determined to be authorized, said fourth program instructions creates a memory partition that corresponds to the secure partition in a non-volatile memory at the digital media device, wherein the memory partition can only be accessed by the content provider having the security code,
• fifth program instructions executable by the device to cause the device to receive software from the content provider and store the software in the secure partition, and
• sixth program instructions executable by the device to cause the device to receive content from the content provider and store the content in the secure partition.