Apparatus and method for shift control of vehicle

An apparatus for a shift control of a vehicle, comprising:

• a road information obtaining unit configured to obtain road information regarding a road on which the vehicle is traveling and traffic information;
• a front vehicle detection unit configured to obtain front vehicle information including a speed of a front vehicle traveling in front of the vehicle;
• a running state obtaining unit configured to obtain an average traveling speed of the vehicle, and determine whether the vehicle is traveling at a high constant speed based on at least one of the road information, the traffic information, and the average traveling speed;
• and
• a shift controller configured to adjust a shift time of a transmission based on the front vehicle information when braking occurs during high constant speed traveling of the vehicle.