Product display fixture

A combination including:

• a sample product including a baby bottle,
• a display fixture for supporting a sample product on a retail display shelf, the display fixture comprising:
• a platform segment defining a top surface, a bottom surface, and an aperture extending from the top surface to the bottom surface;
• a tether assembly including a tether housing positioned below the bottom surface of the platform segment and a tether extending from the tether housing and through the aperture of the platform segment, wherein the tether is selectively retractable from the tether housing and is biased toward maintenance of the tether inside the tether housing;
• a coupling plate having an outer perimeter and a slot extending from the outer perimeter into an interior of the coupling plate, the slot terminating at an enlarged end opposite the outer perimeter;
• wherein:
• the tether extends through the slot and terminates in a ball end,
• the ball end nests in the enlarged end of the slot such that the tether is coupled to the coupling plate,
• the baby bottle includes a bottom panel with a bottle aperture extending therethrough, the bottle aperture being sized larger than a greatest width of the tether and smaller than a smallest width of the coupling plate,
• the tether extends through the bottle aperture, and
• the coupling plate is secured to the tether inside the baby bottle.

A display fixture for supporting a sample product on a retail display shelf, the display fixture comprising:

• a platform segment defining a top surface, a bottom surface, and an aperture extending from the top surface to the bottom surface;
• a tether assembly including a tether housing positioned below the bottom surface of the platform segment and a tether extending from the tether housing and through the aperture of the platform segment, wherein the tether is selectively retractable from the tether housing and is biased toward maintenance of the tether inside the tether housing;
• a coupling plate having an outer perimeter and a slot extending from the outer perimeter into an interior of the coupling plate, the slot terminating at an enlarged end opposite the outer perimeter;
• wherein:
• the tether extends through the slot and terminates in a ball end, the ball end nests in the enlarged end of the slot such that the tether is coupled to the coupling plate,
• the sample product is a first sample product,
• the display fixture is configured to support a second sample product,
• the platform segment includes pairs of coupling apertures, and
• the display fixture includes coupling straps extending through each aperture of the pair of apertures and through a portion of the second sample product to secure the second sample product to the platform segment.

A retail display comprising:

• a sample baby bottle nipple and a coupling collar coupled with the sample baby bottle nipple, the coupling collar including interior facing threads, for selectively coupling with a threaded neck of a baby bottle, and a top edge, the nipple extending above the top edge of the coupling collar;
• and
• a display fixture comprising:
• a platform including a top surface, wherein the coupling collar is secured to the platform and is positioned above top surface of the platform, and
• an interior puck including a blocking panel and sidewalls depending from a perimeter of the blocking panel, the sidewall including exterior facing threads rotably coupled with interior facing threads of the coupling collar to position the blocking panel above the top surface of the platform near the top edge of the coupling collar to substantially prevent deformation of the nipple into a cavity of the coupling collar beyond the blocking panel.

A method of forming a retail display system, the method comprising:

• providing a display fixture comprising a platform segment, a tether assembly, and a coupling plate, wherein the platform segment defines a top surface, a bottom surface, and an aperture extending from the top surface to the bottom surface, the tether assembly includes a tether housing positioned below the bottom surface of the platform segment and a tether extending from the tether housing and through the aperture of the platform segment, the tether is selectively retractable from the tether housing and biased toward maintaining the tether inside the tether housing, and the coupling plate defines an outer perimeter and a slot extending from the outer perimeter into an interior of the coupling plate such that the slot terminates at an enlarged end opposite the outer perimeter;
• coupling a sample product to the display fixture, the sample product including a bottle having an open top and a cover configured to extend over the open top, wherein coupling the sample product to the display fixture includes:
• extending the tether away from the top surface of the platform segment,
• threading a ball end of the tether, formed opposite a coupling of the tether to the tether housing, through a hole in a bottom of the bottle,
• extending the tether to extend through the bottle and out the open top of the bottle,
• while the tether extends out the open top of the bottle, securing the coupling plate to the ball end of the tether without the use of an additional securement mechanism,
• releasing the tether to pull the bottle toward the platform segment and position the coupling plate within the bottle, and
• securing the cover to the bottle to fully seal the coupling plate within the bottle.