Modular wall assembly for a cosmetic fixture system

A merchandise display system, comprising:

• a wall assembly, the wall assembly including:
• a vertically oriented back panel;
• a cross bar horizontally and detachably mounted to the back panel;
• an electrically conductive insert;
• first and second vertical uprights detachably mounted to the cross bar, each of the first and second vertical uprights having an electrically non-conductive frame having:
• a J-shaped first channel extending continuously along a longitudinal side edge of the electrically non-conductive frame and configured to receive a front panel to cover at least a portion of the vertically oriented back panel,
• a J-shaped second channel adjacent to the J-shaped first channel and extending continuously along the longitudinal side edge of the electrically non-conductive frame, and
• a pair of opposingly spaced U-shaped third channels that open towards the longitudinal side edge of the electrically non-conductive frame and configured to receive the electrically conductive insert within one of the pair of third channels, the electrically conductive insert being electrically isolated from the cross bar by the electrically non-conductive frame, wherein the electrically conductive insert has an elongate body that extends a length of the electrically non-conductive frame and the elongate body includes a plurality of openings distributed along the length, the openings configured to receive one of first and second electrically conductive arms of the shelf assembly to permit positioning of the shelf assembly at different heights;
• a top cap disposed along an upper edge of the back panel and in electrical contact with the first and second vertical uprights to provide electricity to the first vertical upright and receive returned electricity from the second vertical upright;
• a shelf assembly, the shelf assembly including:
• an area configured to hold merchandise for display;
• first and second electrically conductive support arms extending from the shelf assembly, the shelf assembly being detachably mounted to the wall assembly via the-first and second electrically conductive arms so that the first and second electrically conductive arms are in electrical contact with the first and second vertical uprights to receive electricity from the first vertical upright and return electricity to the second vertical upright;
• and
• circuitry selectively engaging the first and second electrically conductive arms to energize a light source.

A method of configuring a reconfigurable merchandise display, comprising:

• securing a cross bar to a vertically oriented back panel;
• securing first and second vertical uprights to the cross bar, each of the first and second vertical uprights having an electrically non-conductive frame having a J-shaped first channel extending continuously along a longitudinal side edge of the electrically non-conductive frame and configured to receive a front panel to cover at least a portion of the vertically oriented back panel, a J-shaped second channel adjacent to the J-shaped first channel and extending continuously along the longitudinal side edge of the electrically non-conductive frame, and a pair of opposingly spaced U-shaped third channels that open towards the longitudinal side edge of the electrically non-conductive frame and configured to receive an electrically conductive insert within one of the pair of third channels;
• inserting the electrically conductive insert into one of the pair of third channels formed in the electrically non-conductive frame, the electrically conductive insert being electrically isolated from the cross bar by the electrically non-conductive frame, wherein the electrically conductive insert has an elongate body that extends a length of the frame and the elongate body includes a plurality of openings distributed along the length, the openings configured to receive electrically conductive arms of a shelf assembly to permit positioning of the shelf assembly at different heights;
• securing a top cap in electrical contact with the electrically conductive insert of each of the first and second vertical uprights;
• securing the shelf assembly to the first and second vertical uprights, the shelf assembly including an area configured to hold merchandise for display, first and second electrically conductive support arms extending from the shelf assembly, and circuitry selectively engaging the electrically conductive arms;
• and
• electrically coupling a power supply mounted to the vertically oriented back panel to the top cap to provide electricity to the top cap;
• wherein electricity flows from the top cap through the first vertical upright to the first electrically conductive arm to supply the electricity to the circuitry and flows from the circuitry through the second electrically conductive arm and the second vertical upright back to the top cap.