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US 9,781,068 B2Granted
Messaging media to go viral
AssigneeMashable, Inc.
InventorsPeter Cashmore, Robyn Peterson, Chris Heald, Darren Tome, Stacy Martinet, Adam Ostrow, Ece Manisali, S. Lucio Tolentino, Haile Owusu, Roshan Bangera
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Abstract
Systems and techniques are disclosed for transmitting a message via one or more platforms, the messages being associated with media content and/or related media content. A related media content may be identified based on the media content and a platform may be selected based on a platform selection criteria. The message may correspond to the related media content and may be transmitted to the platform.
Claims15
A method comprising:
- determining that a velocity measure corresponding to a first media content exceeds a velocity threshold, wherein the velocity measure is based on a change in engagement rate for the first media content, and wherein one or more weights that are associated with the engagement rate are based on a time series for the engagement rate that is based on different types of interactions, where each of the type of interactions are weighted differently;
- determining a dynamic ranking of platforms based on a type of the first media content that exceeds the velocity threshold, wherein the ranking is determined based on a predicted engagement rate of a second media content;
- selecting a platform from the dynamic ranking of platforms;
- generating a message corresponding to the second media content;
- and
- transmitting the message to the selected platform to be published.
3 more elements
Dependencies are inferred from the claim text.