Method and apparatus for power control of beacon signal

A management server comprising:

• a collection module that receives a user message from a user terminal through one or more beacon devices, and collects received signal strength, beacon identification information, and user terminal identification information of a beacon signal received from the user terminal from the user message;
• and
• a transmission power setting module that
• estimates a location of the user terminal with reference to the received signal strength, the beacon identification information, and the user terminal identification information, collected by the collection module,
• sets signal transmission power of the user terminal based on the estimated location, and
• transmits a transmission power control message through the beacon device,
• wherein the transmission power setting module sets the signal transmission power of the user terminal to be low when the user terminal is located around a payment device, and generates and transmits a beacon message for increasing the signal transmission power of the user terminal when the user terminal is located around a shop entrance.

A method of providing a beacon service by a user terminal having a beacon communication module configured to transmit and receive signals to and from one or more beacon devices, the method comprising:

• receiving a beacon signal periodically transmitted from a beacon device;
• extracting received signal strength and beacon identification information from the received beacon signal;
• generating a user message including the extracted received signal strength and beacon identification information and user terminal identification information;
• transmitting the user message to the beacon device;
• and
• receiving a transmission power control message and controlling signal transmission power according to the transmission power control message,
• wherein the receiving the transmission power control message comprises:
• setting the signal transmission power of the user terminal to be low when the user terminal is located around a payment device;
• and
• generating and transmitting a beacon message for increasing the signal transmission power of the user terminal when the user terminal is located around a shop entrance.