Predictive analytics utilizing proximity determination
OwnerBrian Handly, Jared Dean +1inventors
InventorsBrian Handly, Jared Dean, Matthew Davis
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Abstract
The present invention is a method and system of locating mobile devices and building a database of the mobile device locations through the interaction of mobile devices with one or more proximity activation systems. The method and system uses beacon proximity activity to refine the location of a beacon and the relative position of one or more mobile devices to the beacon through a multiple activation point distance calculation. As mobile devices come within a pre-determined proximity to a beacon, applications installed on the mobile devices supply a location and identity of the mobile device at the time of activation. The system and method uses numerous activations to refine and report the physical location of the beacon.
Claims20
A method of communication delivery to mobile devices, comprising:
- capturing a plurality of mobile device activations by a proximity activation system;
- determining location of the proximity activation system activated by a pre-determined number of mobile device activations;
- associating the proximity activation system location with a physical address or location;
- associating one or more device-specific, application and server created personas through an analysis of collected metrics with each mobile device that activated the proximity activation system;
- utilizing location determination in combination with collected metrics to create predictive recommendations;
- and
- delivering communications targeted to one or more device-specific, application and server created personas associated with each mobile device.
A system of communication delivery to mobile devices, comprising:
- a server having a processor in wireless communication with a plurality of mobile devices;
- capturing a plurality of mobile device activations by a proximity activation system;
- the server determining location of the proximity activation system activated by a pre-determined number of mobile device activations;
- associating the proximity activation system location with a physical address or location;
- associating one or more device-specific, application and server created personas through an analysis of collected metrics with each mobile device that activated the proximity activation system;
- utilizing location determination in combination with collected metrics in creating predictive recommendations;
- and
- delivering communications from the server to the plurality of mobile devices targeted to one or more device-specific, application and server created personas associated with each mobile device.
Dependencies are inferred from the claim text.