System and method of content and merchandise recommendation

A computer-readable storage device comprising instructions executable by a processor to perform operations including:

• receiving first input corresponding to selection of a recommendation option of an electronic program guide;
• sending, to a display device, a first option to base a media content recommendation on a subset of a plurality of previously displayed media content items and a second option to base the media content recommendation on the plurality of previously displayed media content items, wherein the subset of the plurality of previously displayed media content items is a nonempty proper subset of the plurality of previously displayed media content items;
• receiving second input that indicates the first option;
• in response to receiving the second input, sending a request to a server, wherein the request includes an identifier based on the first option;
• and
• receiving information corresponding to a recommended media content item in response to the request, wherein the recommend media content item is selected based on the subset of the plurality of previously displayed media content items.

A system comprising:

• a processor;
• and
• a memory coupled to the processor, the memory including instructions executable by the processor to perform operations including:
• receiving a media content recommendation request from a device associated with a user;
• and
• in response to the media content recommendation request, generating a first list of recommended media content, wherein an identifier in the media content recommendation request indicates that the first list is based on first data in a user profile associated with the user, the first data corresponding to a subset of a plurality of previously displayed media content items, wherein the subset of the plurality of previously displayed media content items is a nonempty proper subset of the plurality of previously displayed media content items.