Content utilization support method, computer-readable recording medium, and content utilization support apparatus

A non-transitory computer-readable recording medium storing a content utilization support program causes a computer to execute processing comprising:

• detecting a section of video content based on operation information on the video content and user information, the detected section of the video content being a section of the video content whose play frequency by single user is more than a predetermined value, the operation information including a played section of the video content, the user information including a plurality of kinds of attribute information of the user who has played the played section of the video content;
• identifying a first group of users whose play frequency of the detected section of the video content is greater than a predetermined value, and identifying a second group of users whose play frequency of the detected section of the video content is equal to or less than the predetermined value;
• comparing, for each of the plurality of kinds of attribute information, a first distribution that is a distribution of attribute information of users in the identified first group of users and a second distribution that is a distribution of attribute information of users in the identified second group of users;
• identifying the plurality of kinds of attribute information whose difference between the first distribution and the second distribution is larger than a predetermined threshold based on the comparing;
• and
• outputting information that indicates the detected section and the plurality of kinds of attribute information whose difference between the first distribution and the second distribution is larger than the predetermined threshold.

A content utilization support apparatus comprising:

• a memory;
• and
• a hardware processor coupled to the memory and configured to execute a process comprising:
• detecting a section of video content based on operation information on the video content and user information, the detected section of the video content being a section of the video content whose play frequency by single user is more than a predetermined value, the operation information including a played section of the video content, the user information including a plurality of kinds of attribute information of the user who has played the played section of the video content;
• identifying a first group of users whose play frequency of the detected section of the video content is greater than a predetermined value, and identifying a second group of users whose play frequency of the detected section of the video content is equal to or less than the predetermined value;
• comparing, for each of the plurality of kinds of attribute information, a first distribution that is a distribution of attribute information of users in the identified first group of users and a second distribution that is a distribution of attribute information of users in the identified second group of users;
• identifying the plurality of kinds of attribute information whose difference between the first distribution and the second distribution is larger than a predetermined threshold based on the comparing;
• and
• outputting information that indicates the detected section and the plurality of kinds of attribute information whose difference between the first distribution and the second distribution is larger than the predetermined threshold.