Method and apparatus for processing a video signal for display

A method, comprising:

• detecting a plurality of unutilized regions of the display based on a difference between an aspect ratio of the display being generated and an aspect ratio of first content;
• consolidating the plurality of unutilized regions based on the detection to constitute a consolidated region;
• and
• generating an output video signal having the consolidated region and a first content region associated with the first content, wherein a location of the consolidated region is determined based on one or more rules,
• wherein contrast of second content associated with the consolidated region is adjusted based on a respective parameter of the first content associated with the first content region.

A non-transitory computer-readable medium having stored thereon, computer-executable instructions which when executed by a computer cause the computer to execute operations, the operations comprising:

• determining that an aspect ratio of first content differs from an aspect ratio of a display being generated;
• and
• consolidating a plurality of unutilized regions of the display based on the determination to generate an output video signal having a consolidated region and a first content region associated with the first content, wherein a location of the consolidated region is determined based on one or more rules,
• wherein contrast brightness of second content associated with the consolidated region is adjusted based on a respective parameter of the first content associated with the first content region.