Broadcasting local function templates to proximate mobile computing devices

A method comprising:

• receiving, at a mobile user device via a local wireless network, an identified uniform resource locator (URL) template selected from a plurality of URL templates from a broadcasting device, wherein the identified URL template references a first software application and indicates one or more operations for the first software application to perform based on one or more parameters, wherein the identified URL template includes one or more fields configured to include the one or more parameters;
• receiving, at the mobile user device via the local wireless network, display data associated with the received URL template, wherein the display data includes one or more graphical user interface (GUI) elements;
• displaying, by the mobile user device, a GUI including the received URL template based on the display data;
• receiving, at the mobile user device from a user of the mobile user device, one or more user-specified parameters specified by the user;
• generating, using the mobile user device, a populated URL based on the identified URL template by populating the one or more fields of the identified URL template with the one or more user-specified parameters;
• and
• transmitting, using the mobile user device via the local wireless network, the populated URL to the broadcasting device.

A system comprising one or more computing devices and a network interface device that connects the one or more computing devices to a local wireless network, wherein the one or more computing devices are configured to:

• maintain a data store with a plurality of uniform resource locator (URL) templates for a plurality of software applications, wherein each of the URL templates references a software application from among the plurality of software applications and indicates one or more operations for the software application to perform based on one or more parameters, wherein each of the URL templates includes one or more fields configured to include the one or more parameters, and wherein each of the URL templates is associated with time data that indicates how frequently the associated URL template is broadcast;
• identify a URL template from among the URL templates based on a predetermined condition;
• broadcast, via the local wireless network, the identified URL template based on the time data associated with the URL template, wherein the identified URL template references a first software application and indicates one or more operations for the first software application to perform;
• in response to broadcasting the identified URL template, receive, from a mobile user device via the local wireless network, a populated URL based on the identified URL template, wherein the one or more fields of the identified URL template are populated with one or more user-specified parameters specified by a user of the mobile user device;
• and
• executing the one or more operations using the first software application referenced in the identified URL template based on the one or more user-specified parameters included in the one or more fields.

A computing device comprising:

• a network interface component configured to communicate with a local wireless network;
• an input/output (I/O) component configured to receive one or more user-specified parameters specified by a user of the computing device from the user;
• one or more memory components configured to store computer-readable instructions;
• and
• one or more processing units configured to execute the computer-readable instructions, wherein the computer-readable instructions, when executed by the one or more processing units, cause the one or more processing units to:
• receive an identified uniform resource locator (URL) template selected from a plurality of URL templates from a broadcasting device via the local wireless network using the network interface component, wherein the identified URL template references a first software application and indicates one or more operations for the first software application to perform based on one or more parameters, wherein the identified URL template includes one or more fields configured to include the one or more parameters;
• receive, via the local wireless network, display data associated with the received URL template, wherein the display data includes one or more graphical user interface (GUI) elements;
• display a GUI including the received URL template based on the display data;
• receive the one or more user-specified parameters from the user using the I/O component;
• generate a populated URL based on the identified URL template by populating the one or more fields with the one or more user-specified parameters;
• and
• transmit the populated URL to the broadcasting device via the local wireless network using the network interface component.