Managing service user discovery and service launch object placement on a device

A method performed by a network system comprising at least one mobile device agent operating on a mobile device and at least one network device management system to intercommunicate with the mobile device agent over at least one wireless network, wherein Internet data services available to the mobile device over the at least one wireless network comprise at least a first type and a second type of Internet data services, the first and second types distinguished from each other by the treatment of wireless network data usage attributed to the type of Internet data service, the method comprising:

• the network device management system designating, to a first service launch partition for the mobile device, a first group of service launch objects corresponding to the first type of Internet data services and not to the second type of Internet data services;
• configuring an appearance of the first service launch partition to appear on a display of the mobile device, the appearance including the first group of service launch objects and providing an indication that allows a user to associate the corresponding first type of Internet data services with the first group of service launch objects;
• configuring at least one of the mobile device agent and the network device management system with a first configuration to
• classify Internet data traffic for the first group of service launch objects as associated with the mobile device and the first type of Internet data services, and
• apply one or more differential controls and/or measures from a first network traffic policy set, corresponding to the first type of Internet data services, to the wireless network data usage of the Internet data traffic classified as associated with the mobile device and the first type of Internet data services;
• causing the service launch partition with the configured appearance to be rendered on the display;
• and
• when a user of the mobile device selects one of the first group of service launch objects from the displayed first service launch partition, causing a corresponding Internet data service to be supplied to the mobile device with the network data traffic for the corresponding Internet data service subject to the classification and differential controls and/or measures of the first configuration.