Support for communication elements in points of sale of products

A support for communication elements in points of sale of products, said support comprising:

• a supporting body, which can be anchored to a structure of an exhibitor for products and defines at least one coupling region, at least one electronic tag, which has at least one face which is planar for displaying commercial information and which is located at the coupling region of the supporting body, and an engagement means, supported by said at least one electronic tag, for engagement with and retention of at least one communication element, wherein said engagement means comprises first engagement means for engagement with and retention of at least one first planar communication element and retain the at least one first communication element so that the at least one first planar communication element is substantially parallel to the planar display face of said electronic tag and second engagement means being configured to receive a portion of at least one second planar communication element inserted perpendicular to the planar display face of said electronic tag for engagement with and retention of the at least one second planar communication element so that the at least one second planar communication element is substantially perpendicular to the planar display face of said electronic tag, said engagement means being configured such that said second engagement means can engage with and retain said at least one second communication element even when said first engagement means is engaged with and retaining said at least one first communication element.