US 9,754,340 B2 · Apparatus for performing consumer research and methods for using same

Abstract

Apparatuses for performing consumer testing and methods for using same are provided. Methods for administering consumer research are also provided. In a general embodiment, the present disclosure provides apparatuses having a rotatable platform with at least one divider separating the platform into at least two sections, where each of the at least two sections includes a life-like scenario configured for use by a consumer participant during a consumer research test. Such apparatuses provide flexibility and efficiency of time, space and cost for performing consumer research since the research may be performed in a timely fashion, in a number of different life-like scenarios, in a limited amount of space, and may be directly observed from one location or using one set of audio/visual equipment.

Claims25

Dependent claims

An apparatus for performing consumer research, the apparatus comprising:

a product for evaluation;
a rotatable platform comprising at least one divider separating the rotatable platform into at least two sections, each of the at least two sections comprising a life-like scenario configured for use by a consumer participant to evaluate the product in each of the at least two sections during a consumer research test;
at least one stationary platform surrounding the rotatable platform;
at least one stationary platform divider wall on the stationary platform, which does not rotate with the rotatable platform;
and
at least one observation device for observing the consumer participant evaluate the product in each of the at least two sections.

3 more elements

Dependencies are inferred from the claim text.

Apparatus for performing consumer research and methods for using same

Life of this patent

Apparatus for performing consumer research and methods for using same

Life of this patent

Abstract

Claims25