Inferring user preferences from an internet based social interactive construct

A computer-implemented comprising:

• receiving, by one or more hardware processors in networked communication with a social network and a location service, social graph information from the social network, the social graph information including a first user in a first-degree connection with a second user;
• requesting, by the one or more hardware processors, location behavior information of the second user from the location service, the location behavior information identifies that the second user is in proximity with one or more of a product and a service;
• identifying, by the one or more hardware processors, a preference of the second user based on the location behavior information, the preference is for the one or more of the product and the service;
• and
• providing, by the one or more hardware processors, a recommendation for the one or more of the product and the service based on the identifying.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• receiving, by the machine in networked communication with a social network and a location service, social graph information from the social network, the social graph information including a first user in a first-degree connection with a second user;
• requesting location behavior information of the second user from the location service, the location behavior information identifies that the second user is in proximity with one or more of a product and a service;
• identifying a preference of the second user based on the location behavior information, the preference is for the one or more of the product and the service;
• and
• providing a recommendation for the one or more of the product and the service based on the identifying.