System for targeting advertising content to a plurality of mobile communication facilities

A computer-implemented method for targeting advertising content of a first or second sponsor to a plurality of mobile communication facilities that are operated by a plurality of users, the method comprising:

• receiving respective requests for advertising content from the plurality of mobile communication facilities, wherein the plurality of mobile communication facilities includes a first type of mobile communication facility having a first rendering capability and a second type of mobile communication facility having a second rendering capability, wherein the first rendering capability is compatible with rendering video and the second rendering capability is incompatible with rendering video;
• receiving datums associated with the plurality of users that include an indicator of previously presented advertising content, an indicator of the first rendering capability, an indicator of the second rendering capability, and a transaction history corresponding to the plurality of users;
• selecting first advertising content from the first sponsor and the second advertising content from the second sponsor based on a relevancy of the first and second advertising based on the previously presented advertising content and the transaction history, wherein each of the first and second advertising content include each of:
• a first advertising content item that is compatible with the first rendering capability and incompatible with the second rendering capability, and a second advertising content item compatible with the second rendering capability and incompatible with the first rendering capability;
• identifying a first financial consideration based on the relevancy of the first advertising content that is offered, by the first sponsor, to a wireless carrier associated with the plurality of mobile communications facilities for delivery of the first advertising content to at least a portion of the plurality of users;
• identifying a second financial consideration based on the relevancy of the second advertising content that is offered, by the second sponsor, to the wireless carrier for delivery of the second advertising content to at least a portion of the plurality of users;
• assigning a priority to delivery of the first advertising content over delivery of the second advertising content based upon the previously presented advertising content, the relevancy of the first and the second advertising content, and a determination that a yield derived from the first financial consideration is greater than a yield derived from the second financial consideration;
• and
• transmitting the first advertising content item of the first advertising content to the first type of mobile communication facility based on the assigned priority and the indicator of the first rendering capability and transmit the second advertising content item of the first advertising content of the first sponsor to the second type of mobile communication facility based on the assigned priority and the indicator of the second rendering capability.

One or more computer-readable storage devices having instructions stored thereon, which, when executed by one or more processors, cause the one or more processors to:

• receive respective requests for advertising content from the plurality of mobile communication facilities operated by a plurality of users, wherein the plurality of mobile communication facilities includes a first type of mobile communication facility having a first rendering capability and a second type of mobile communication facility having a second rendering capability, wherein the first rendering capability is compatible with rendering video and the second rendering capability is incompatible with rendering video;
• receive datums associated with the plurality of users and includes an indicator of previously presented advertising content, an indicator of the first rendering capability, an indicator of the second rendering capability, and a transaction history corresponding to the plurality of users;
• select first advertising content from the first sponsor and second advertising content from the second sponsor based on a relevancy of the first and second advertising content based on the previously presented advertising content and the transaction history, wherein each of the first and the second advertising content include each of:
• a first advertising content item that is compatible with the first rendering capability and incompatible with the second rendering capability, and a second advertising content item compatible with the second rendering capability and incompatible with the first rendering capability;
• identify a first financial consideration based on the relevancy of the first advertising content that is offered, by the first sponsor, to a wireless carrier associated with the plurality of mobile communications facilities for delivery of the first advertising content to at least a portion of the plurality of users;
• identify a second financial consideration based on the relevancy of the second advertising content that is offered, by the second sponsor, to the wireless carrier for delivery of the second advertising content to the at least the portion of the plurality of users;
• assign a priority to delivery of the first advertising content over delivery of the second advertising content based upon the previously presented advertising content, the relevancy of the first and the second advertising content, and a determination that a yield derived from the first financial consideration is greater than a yield derived from the second financial consideration;
• and
• transmit the first advertising content item of the first advertising content to the first type of mobile communication facility based on the assigned priority and the indicator of the first rendering capability and transmit the second advertising content item of the first advertising content of the first sponsor to the second type of mobile communication facility based on the assigned priority and the indicator of the second rendering capability.