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US 9,754,286 B2Granted
Navigating through content items on a computing device
AssigneeFacebook, Inc.
InventorMark A. Richardson
Life of this patent
Estimating the term…
Abstract
One or more embodiments of the disclosure include methods and systems that allows for improved user navigation within a group of content items. For example, a content navigation system can identify a content item within a group of content items to provide to a user in response to a user interaction. In some embodiments, the content navigation system can identify a content item to provide to the user based on one or more factors, such as a characteristic of a user interaction and a relevance of a content item. In addition, the content navigation system can strategically provide advertisement content items to a user by adjusting one or more factors with respect to advertisement content items.
Claims20
A method comprising:
- providing a graphical user interface used to navigate a plurality of content items;
- detecting a user interaction with respect to the graphical user interface, the user interaction having a first characteristic and a second characteristic;
- identifying, using at least one processor, a subset of content items of the plurality of content items based on the first characteristic of the user interaction;
- determining a proximity factor for each content item in the subset of content items, wherein a given proximity factor for a given content item corresponds to a proximity of the given content item to a target content item;
- adjusting the proximity factor for each content item in the subset of content items based on the second characteristic of the user interaction;
- determining, for each content item in the subset of content items, a score based on combining a relevance factor and the adjusted proximity factor for each content item in the subset of content items;
- identifying, using the at least one processor, a content item from the subset of content items based on the determined score for each content item in the subset of content items;
- and
- providing, within the graphical user interface, the identified content item.
6 more elements
A method comprising:
- providing a graphical user interface used to navigate a plurality of content items;
- detecting a user interaction with respect to the graphical user interface, the user interaction having a first characteristic and a second characteristic;
- identifying, using at least one processor, a target content item from the plurality of content items based on the first characteristic of the user interaction;
- determining a proximity factor for one or more content items within a proximity range relative to the target content item, wherein a given proximity factor for a given content item corresponds to a proximity of the given content item to the target content item;
- adjusting the proximity factor for each content item in the subset of content items based on the second characteristic of the user interaction;
- determining a score for each of one or more content items within a proximity range relative to the target content item, the score based on a relevance factor associated with each of the one or more content items and a proximity factor associated with each of the one or more content items;
- identifying, using the at least one processor, a content item from the one or more content items based on the score for each of the one or more content items;
- and
- providing the identified content item to the user within the graphical user interface.
6 more elements
A mobile device, comprising:
- at least one processor;
- at least one non-transitory computer readable storage medium storing instructions thereon that,
- when executed by the at least one processor, cause the mobile device to:
- provide a graphical user interface used to navigate a plurality of content items;
- detect a user interaction with respect to the graphical user interface, the user interaction having a first characteristic and a second characteristic;
- identify a subset of content items of the plurality of content items based on the first characteristic of the user interaction;
- determine a proximity factor for each content item in the subset of content items, wherein a given proximity factor for a given content item corresponds to a proximity of the given content item to a target content item;
- adjust the proximity factor for each content item in the subset of content items based on the second characteristic of the user interaction;
- determine, for each content item in the subset of content items, a score based on combining a relevance factor and the adjusted proximity factor for each content item in the subset of content items;
- identify a content item from the subset of content items based on the determined score for each content item in the subset of content items;
- and
- provide, within the graphical user interface, the identified content item.
9 more elements
Dependencies are inferred from the claim text.